Marketing Communications Manager

About the Role

The Brand and Communications Manager is responsible for collaboratively creating and tactically executing the integrated marketing communications strategy for the US Marketing organization in alignment with Lumenis Aesthetic brands. This role involves planning and executing integrated marketing tactics—both traditional and digital, paid and earned—to drive audience engagement, lead generation, and ROI. The position is fast-paced, highly visible, and ideal for someone who thrives in a high-performing team environment and values collaboration with internal and external partners.

This position reports directly to the Director of Marketing (AES).

Responsibilities

• Develop and implement creative, effective tactics that differentiate Lumenis brands from competitors and align with the overarching marketing communications strategy, including:
  • Generating compelling, engaging content to support a content-driven integrated strategy.
  • Identifying the most effective communication channels to reach target audiences and tailoring messaging accordingly.
  • Strategizing and executing campaigns using both traditional (collateral, print advertising, direct mail) and digital (social media, digital advertising, websites, email) marketing tactics.
  • Managing media plans, editorial calendars, and internal/external communications.
• Develop marketing materials, presentations, and communications for product launches, campaigns, sales meetings, tradeshows, and events.
• Create and maintain project plans to ensure timely, collaborative, and efficient project execution.
• Collaborate with US and business unit Marketing & MarCom teams to shape overarching strategies, including websites, e-marketing tools, SEO/SEM, digital advertising, social media, and other digital tactics.
• Partner with event managers to develop plans for leveraging product promotions and generating leads at key shows and events.
• Monitor program success and ROI analytics, and provide reporting.
• Solicit input from internal and external stakeholders to develop new and strategic marketing strategies and content.
• Assess and update existing marketing materials, archiving outdated versions and leveraging digital solutions where possible.
• Develop relationships with peers at Lumenis headquarters in Israel to align with overarching brand strategies and leverage shared resources.
• Serve as a Lumenis brand ambassador, ensuring all sales and marketing collateral adheres to corporate branding standards.
• Create and manage MarCom budgets in close collaboration with US Marketing Leads.
• Attend and participate in relevant trade shows and events.

Requirements

• BA/BS degree in Advertising, Marketing, Public Relations, Communications, or a related field.
• MBA is strongly preferred.
• 3-5 years of experience in a Marketing Communications role, including content development and campaign implementation.
• 3-5 years of experience with digital marketing, advertising, and go-to-market strategy.
• Experience in campaign design and execution is preferred.
• Experience in data analytics and creating dashboards is preferred.
• Proficiency in Microsoft Office Suite.

Location

San Jose, Salt Lake City, or remote.