Marketing Communications Manager

Skills

• each capability. - Qualifications:

  Qualifications

  with
  • each bullet. - Pay: we have pay range: $108,000-$162,000 Annual, plus note about performance incentive. So we can have

    Pay

    with

    containing that info. - Benefits: we have description of benefits package. So

    Benefits

    with

    . - Schedule: not mentioned. So we omit. - Also there is "Additional Information" with work environment, EEO, etc. We must remove boilerplate EEO, equal-opportunity, scam-warning, legal, etc. Also remove "We will not sponsor individuals for employment visas..." that's maybe a requirement? It's a statement about visa sponsorship; could be considered part of Qualifications? It's a condition. Might be considered boilerplate? It's not EEO but it's a restriction. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The visa sponsorship statement is not exactly EEO but it's a legal condition; maybe we keep? It's not typical boilerplate but could be considered legal. Safer to drop? The instruction says remove legal boilerplate. That statement is about visa sponsorship, which is a legal condition. I'd drop it. - Also "Application Deadline: September 19, 2026" is application instruction; remove. - "Relocation Assistance Provided: No" maybe keep? It's a detail about benefits? Could be part of Benefits? Might keep as part of Benefits? But it's not a benefit; it's a condition. Might be considered metadata; we could drop as not essential. However we need to preserve ALL substantive information. Is relocation assistance substantive? Possibly yes. But it's a negative. I'd include it in Benefits section as a note. - "GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation." That's fluff; could be considered boilerplate? Might be considered generic; but it's substantive? It's vague. Might be considered filler. The instruction: prefer a few substantive sections over many thin ones. Could drop that line as it's not specific. However it's part of "Additional Information". Might be considered boilerplate. I'd drop. - "GE HealthCare is an Equal Opportunity Employer..." drop. - "GE HealthCare will only employ those who are legally authorized to work in the United States for this opening." That's a legal requirement; could be considered legal boilerplate; drop. - "Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable)." That's also legal; drop. - "While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees." drop. Thus we keep: About the role (summary), Responsibilities, Skills (Key Capabilities), Qualifications, Pay, Benefits (including benefits package and relocation assistance note). Possibly also "Key Capabilities" as Skills. Now format. We need to output only HTML fragment, no /, no markdown. We'll produce:

    About the role

    ... combined summary ...

    Responsibilities

    • ...
    ...

    Skills

    • ...
    ...

    Qualifications

    • ...
    ...

    Pay

    ... pay range ...

    Benefits

    ... benefits description ...

    Make sure to preserve all details. Let's extract summary text: First paragraph: "As the Marketing Communications Manager, Contrast Media, you will lead integrated marketing communications strategy for GE HealthCare's Contrast Media portfolio, driving awareness, adoption, and commercial growth through compelling content, omnichannel campaigns, and customer engagement programs. Partner cross-functionally with product marketing, sales, digital marketing, medical affairs, regulatory, and legal to deliver customer-focused communications while managing the regulatory approval process for all promotional materials. Ideal for a highly collaborative, detail-oriented marketing professional with strong project management skills and healthcare/pharmaceutical industry experience." Second paragraph (duplicate): "Job Description Summary The Marketing Communications Manager, Contrast Media Portfolio, is responsible for developing and executing integrated marketing communications strategies that drive awareness, adoption, customer engagement, and commercial growth across the Contrast Media portfolio. This role partners closely with Product Marketing (i.e. Brand Managers), Clinical Marketing, Sales, Digital Marketing, Medical Affairs, Regulatory, Legal, and external agencies to deliver compelling, customer-focused communications that support business objectives throughout the customer journey. The Marketing Communications Manager serves as the strategic lead for content development, campaign execution, omnichannel communications, sales enablement, event promotion, and marketing operations while ensuring all materials meet regulatory and compliance requirements. The ideal candidate is highly collaborative with strong project management skills, a passion for storytelling, and experience leading complex, cross-functional initiatives in a regulated healthcare environment." We need to preserve all substantive info, but avoid duplication. There's overlap; we should combine but not repeat identical sentences. We'll merge unique content. Let's craft a combined summary: "As the Marketing Communications Manager, Contrast Media, you will lead integrated marketing communications strategy for GE HealthCare's Contrast Media portfolio, driving awareness, adoption, and commercial growth through compelling content, omnichannel campaigns, and customer engagement programs. You will partner cross-functionally with product marketing, sales, digital marketing, medical affairs, regulatory, and legal to deliver customer-focused communications while managing the regulatory approval process for all promotional materials. The role involves developing and executing integrated marketing communications strategies that drive awareness, adoption, customer engagement, and commercial growth across the Contrast Media portfolio, partnering closely with Product Marketing (i.e. Brand Managers), Clinical Marketing, Sales, Digital Marketing, Medical Affairs, Regulatory, Legal, and external agencies. You will serve as the strategic lead for content development, campaign execution, omnichannel communications, sales enablement, event promotion, and marketing operations while ensuring all materials meet regulatory and compliance requirements. The ideal candidate is highly collaborative, detail-oriented, with strong project management skills, a passion for storytelling, and experience leading complex, cross-functional initiatives in a regulated healthcare/pharmaceutical environment." That seems to capture. Now Responsibilities list: The bullet points under "Key Responsibilities" each start with a bold heading? Actually they are like: Marketing communications & strategy: Develop and lead integrated marketing communications strategies that align business objectives, drive portfolio growth, and strengthen customer engagement across the Contrast Media portfolio. Content strategy & creation: Create compelling, customer-focused content and messaging that effectively communicates portfolio value across audiences, channels, and stages of the buyer journey. Campaign management: Plan, execute, and optimize omnichannel marketing campaigns that increase awareness, generate demand, and support commercial objectives. Coordinate with Director of Marketing Communications and Brand to manage the content calendar and tactic flowchart documents. Brand standards & content review: Ensure all marketing communications and materials align with GE HealthCare brand guidelines, applying strong attention to detail to write, edit, review, and proof content for accuracy, consistency, and quality. Sales enablement & commercial support: Develop strategic marketing tools, resources, and communications that enhance sales effectiveness and support customer decision-making. Events, webinars & customer engagement: Lead the promotion and execution of customer engagement programs, including events, webinars, and educational initiatives that strengthen customer relationships and market presence. APR ownership and management: Ensure all marketing communications comply with regulatory, legal, and medical company requirements through effective management of approval processes and promotional review workflows. This role will also manage updating and maintaining the claims matrix document. Cross functional leadership: Partner across Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams to align priorities, drive execution, and deliver impactful business outcomes. Measurement & optimization: Leverage performance data and customer insights to evaluate effectiveness, guide decision-making, and continuously improve marketing outcomes. Agency & vendor management: Manage agency and vendor relationships to ensure high-quality, cost-effective delivery of marketing communications programs and initiatives. Budget management: Ensure projects stay on scope and do not go over the estimated total expenditure. Budget and purchases: Support the team in managing the marketing budget, processing invoices and purchase orders, and submitting compliance approvals (i.e. AST system). We'll turn each into
  • preserving the text. Now Skills (Key Capabilities): - Strong project management skills with the ability to plan, execute, budget and oversee multiple marketing projects and events. - Ability to create comprehensive and holistic communication strategy in support of marketing strategy and in line with programs and tactics to drive growth. - Strong writing and editorial skills to write, create and review copy to ensure high-quality level of work, including making APR edits and confirming edits have been made correctly to avoid multiple rounds of approvals and FDA 2253 submissions. - Experience in coordinating with regulatory, legal and compliance teams to navigate the review and approval process for marketing content. - Experience planning and managing marketing events, including trade shows, conferences and digital events (i.e. webinars, speaker programs, etc.) - Ability to coordinate logistics, vendor relations and on-site support to ensure seamless event execution. - Meticulous attention to detail and the customer experience. - Familiarity with marketing software and tools, such as CRM, sales enablement and marketing automation platforms. Now Qualifications: - Bachelor’s degree in Marketing, Communications, Business, or a related field. - 5+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry. - Experience with regulatory compliance and the approval process for marketing materials. - Strong organizational, communication, and project management skills. - Proven track record of managing marketing projects, advertising campaigns, and events. Now Pay: "For U.S. based positions only, the pay range for this position is $108,000.00-$162,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)." We'll keep that. Now Benefits: "GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement." Also "Relocation Assistance Provided: No" maybe include as note. We'll combine: "GE HealthCare offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Relocation assistance is not provided." Now ensure we didn't include any boiler