Marketing Communications Manager

Key Responsibilities

• Develop and implement a marketing communications strategy that supports company objectives and positions us as a leader in manufacturing systems integration.
• Maintain brand consistency across all channels, ensuring messaging reflects our expertise in automation, MES/MOM, IT-OT infrastructure, analytics, and managed services.
• Collaborate with leadership and sales teams to align messaging with target markets and buyer personas (financial, technical, and operational decision-makers).
• Create engaging content (case studies, white papers, slide decks, email campaigns, blog posts, social media, and website copy) that highlights customer success and thought leadership.
• Develop collateral that supports lead generation, including e-books, checklists, toolkits, and webinars.
• Manage digital campaigns and nurture sequences to drive awareness, engagement, and pipeline growth.
• Manage relationships with industry publications, analysts, and associations to secure press coverage, speaking opportunities, and awards.
• Coordinate participation in trade shows, conferences, and partner events, ensuring consistent messaging and strong brand presence.
• Oversee social media strategy and execution to expand reach and credibility.
• Produce sales enablement materials, including solution briefs, presentations, and competitive messaging.
• Support partner and channel marketing programs, co-branded campaigns, and joint go-to-market initiatives.
• Track and report on campaign performance, using data to refine strategies and maximize ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in B2B marketing communications, preferably in technology, manufacturing, or industrial automation sectors
• Exceptional writing, editing, and storytelling skills, with ability to translate technical solutions into clear business value
• Experience managing digital campaigns, marketing automation and CRM systems (Salesforce, Dynamics, Zoho)
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment
• Familiarity with manufacturing technology (automation, OT/IT, MES, analytics) is highly desirable