Marketing & Communications Manager

Reports to: Director, Marketing & Communications. Base location: Arizona or Colorado. Virtual office with local residency required in Phoenix, AZ; Denver, CO; or Grand Junction, CO.

About the role

In support of Contexture’s strategic goals and business plan, the Marketing & Communications (MarCom) Manager is responsible for strategic and tactical activities, including internal and external communications, product marketing, copywriting and editing, social media, public relations, event support, sales and recruitment support, and more.

Responsibilities

• Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing and deploying email campaigns, managing social media, community outreach, and media relations.
• Support engagement efforts by developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that highlight inspiring human-interest stories related to Contexture initiatives.
• Develop lead generation tactics and content (white papers, infographics, e-guides, blogs, etc.) designed to increase demand and support the Sales, Recruitment, and Account Management teams.
• Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
• Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
• Provide marketing support for conferences, trade shows, webinars, and other events.
• Write newsletter articles, blogs, and social media posts, and review others' work to ensure proper messaging is used.
• Manage Contexture’s social media and online presence as thought leadership in the healthcare IT industry.
• Develop educational content and assist with speaker preparation for presentations at virtual, local, and national conferences.
• Coordinate with and manage vendors and freelancers to meet organizational communications needs.
• Perform other related duties as assigned.

Requirements

• Minimum of 5–7+ years of MarCom experience, preferably in related industries such as healthcare (primary and/or behavioral health) or health and human services.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Working understanding of the capabilities and value of health information technology (HIT) and health information exchange (HIE) in meeting the needs of clients and participants (preferred).

Skills

• Well-rounded, multi-skilled MarCom professional with the ability to perform multiple functions within the department.
• Proven multi-channel marketing skills (traditional, digital, and social media channels).
• Technical and creative writing, design, project management, and time management skills.
• Prior management experience in planning and executing MarCom plans.
• Prior experience managing vendor relationships.
• Ability to support cross-functional teams to deliver results on complex issues.
• Ability to quickly establish positive relationships with diverse populations, participants, vendors, community partners, and Contexture managers and staff.
• Ability to collaboratively work across varying community business and service organizations to align Contexture strategies.
• Cultural competency to recognize and work with culturally diverse populations.
• Strong written and oral communication skills; comfortable presenting to small and large, diverse groups of stakeholders.
• Strong analytic and organizational skills.
• Ability to anticipate problems and take decisive action, considering impact on participants, their clients, and Contexture.
• Ability to prioritize and manage multiple tasks efficiently and effectively.
• Ability to convey a strong presence and professional image.
• Ability to work independently as well as in a team environment and maintain strong working relationships.
• Proficiency with the Microsoft Office Suite.

Work Environment

• Moderate noise level in a virtual office setting.
• Occasional after-hours work outside of regularly scheduled hours.
• Periodic driving to clients, conferences, and/or events; limited travel may be required.
• Exposure to and handling of sensitive information, including Protected Health Information (PHI), Personally Identifiable Information (PII), and financial information. Compliance with all applicable laws, regulations, and organizational policies is required.

Physical Demands

• Frequent communication and information exchange.
• Regular movement within the office to access equipment and materials.
• Ability to remain stationary for extended periods (approximately 50% of the time).
• Continuous use of computers and office equipment (e.g., keyboard, monitor, printer).
• Frequent handling of materials up to 10 lbs; occasional handling up to 30 lbs.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Pay

Minimum starting monthly pay: $5,757. Hiring range: $5,757 – $6,583.

Benefits

Contexture provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.