Marketing Communications Manager
Brasfield & Gorrie, LLC · Birmingham, AL · 2 mo ago
On-siteMarketingFull-time
About the Role
Brasfield & Gorrie is seeking a Marketing Communications Manager to support our purpose of building exceptional people, trusting relationships, great projects, and strong communities. This role partners with corporate department leaders to understand their priorities and manage their marketing and communications needs, while also overseeing the company’s enterprise pulse survey program and communications reporting.
Responsibilities
- Serve as a trusted communications counselor to corporate department leaders, recommending effective ways to reach target audiences with clear, timely messages.
- Lead the development of marketing and communications materials from initial concept through delivery, providing creative direction to graphic designers, videographers, and other creative partners while maintaining corporate brand and graphic standards.
- Manage the editorial calendar and project plans for corporate department initiatives, including timelines, milestones, contributors, reviews, and approvals; coordinate support from Marketing, Creative Services, and Communications teams as needed.
- Oversee the company’s employee listening program, including the enterprise pulse survey, survey design and cadence, platform setup and launch, response monitoring, analysis of quantitative and qualitative feedback, and presentation of insights and recommendations to senior leadership.
- Collaborate with internal communications, external communications, Marketing, and Brand Strategy teams to align messaging, timing, and channels for communications.
- Write, edit, and manage content across multiple channels, including newsletters, intranet, websites, video, and other platforms.
- Lead communications analytics and reporting by establishing metrics, tracking engagement across channels, delivering reports, and recommending improvements based on results.
- Review deliverables to ensure accuracy, consistency, readability, and adherence to brand standards.
- Lead, coach, and mentor communications team members; supervise staff and support professional development.
- Identify and recommend technical and creative process improvements.
- Hold a committee position with a local professional, industry, or nonprofit organization.
Qualities of Successful Candidates
- Champion Brasfield & Gorrie’s company culture.
- Champion change processes and motivate others to embrace change.
- Determine and present the best course of action to connect the company with key stakeholders.
- Proactively build strong relationships across the company to understand business priorities, anticipate communications needs, and strengthen collaboration.
- Recognized by internal clients as thought leaders.
- Exercise initiative and independent judgment in solving work problems.
- Commitment to supporting the overall efforts of the marketing group, including occasional additional hours as needed.
Requirements
- 7–10 years of corporate communications, marketing, or public relations experience.
- Bachelor’s degree, preferably in public relations, journalism, English, or a related business field.
- High proficiency with communications technology, including:
- Survey platforms such as Medallia, Qualtrics, and SurveyMonkey.
- Email marketing platforms such as Workshop and Campaign Monitor.
- Media monitoring and social media management tools.
- Familiarity with Canva, Salesforce, OpenAsset, and Adobe Creative Suite.
- Experience using AI tools such as Microsoft Copilot, Claude, or ChatGPT to improve research, content development, analysis, and workflow efficiency.
- Strong analytical and data storytelling skills, with the ability to identify trends, distill complex data, and present clear findings and recommendations.
- Excellent writing and editing skills with high proficiency in AP style.
- Strong time management, organization, and teamwork skills.
- Ability to research, analyze, and synthesize information.
- Availability for occasional local and out-of-town travel (5%).