Marketing & Communications Lead I

About the role

This position leads, develops, and executes RFMW marketing campaigns, manages content strategy, and creates technical marketing content. The role works closely with cross-functional teams to maintain external partner marketing relationships, drive brand awareness, customer engagement, lead generation, and technical marketing content through various channels. It is primarily focused on project management, content strategy development, and campaign coordination, with content support for tradeshows and occasional travel.

This is an onsite role in either San Jose, CA or Fort Worth, TX, with the opportunity to work from home two days a week after an initial 6-month training period.

Responsibilities

• Coordinate marketing communication strategies to promote the company’s brand, products, or services to its target audience.
• Plan and ensure consistent themes, messaging, and branding across all advertising, social media, and promotional communications.
• Research and identify strategic messaging for specific advertising or promotional channels to reach targeted customer segments.
• Create and drive content strategy using Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) techniques to increase marketing content reach.
• Maintain and manage the editorial calendar.
• Initiate and coordinate lead generation campaigns.
• Collaborate with stakeholders and technical staff to create technical content and marketing materials.
• Measure and analyze marketing activity performance and recommend improvements or additional marketing channel development.
• Develop and write high-level technical content for RFMW as needed.
• Provide coordination assistance with additional business unit and/or corporate marketing activities.
• Track projects to measure effectiveness and prepare status reports for stakeholders.
• Support industry tradeshows with content development and occasional travel.
• Perform additional duties as assigned.

Requirements

• Bachelor’s degree in Marketing or a related field (e.g., Journalism, English, Communications) preferred, or commensurate work experience.
• Two to four plus years of relevant experience.
• Project management and/or agency experience is a plus.

Skills

• Proficiency in Microsoft Office, Adobe Suite, and social media platforms (LinkedIn, Facebook).
• Strong project management skills with the ability to manage multiple projects and priorities.
• Ability to work creatively and problem-solve in a collaborative, team environment.
• Advanced experience with SEO/GEO techniques, Google Analytics, and Google AdWords.
• Advanced technical content development and writing experience.
• Experience with multi-channel marketing campaign coordination, media coordination, and buying.
• Ability to prioritize, multi-task, and work independently with minimal supervision.
• Excellent written and verbal communication, organizational, and interpersonal skills for cross-functional team interaction.

Benefits

• Medical, dental, and vision coverage.
• 401(k)/Roth plan with company matching.
• Healthcare Savings Accounts.
• Educational Assistance (Tuition Reimbursement).
• Ongoing training and professional/personal development programs.
• Philanthropic opportunities to give back to the community.
• Opportunities for growth and advancement.

Pay

Total annual compensation: $76,000 – $85,000. Actual compensation may vary based on geographic location, work experience, education, and skill level.

Visa sponsorship is not available for this role. Only candidates authorized to work in the United States will be considered.