Marketing Communications Lead

Location: Salt Lake City, UT (hybrid — in office Monday, Tuesday, Thursday, Friday)

About the role

At Pave, we're building the industry's leading compensation platform, combining the world's largest real-time compensation dataset with deep expertise in AI and machine learning. Our platform gives 9,000+ companies unparalleled confidence in every compensation decision. Top-tier companies like OpenAI, McDonald's, Instacart, Atlassian, Affirm, Ericsson, Synopsys, Stripe, DoorDash, Fanatics, Databricks, and Waymo use Pave, transforming every pay decision into a competitive advantage. $190+ billion in total compensation spend is managed in our workflows, and 80% of Forbes AI 50 use Pave to benchmark compensation. We've raised $175M from investors including Andreessen Horowitz (a16z), Index Ventures, Y Combinator, Insight Partners, Atomico, and Craft Ventures.

Marketing at Pave builds the brand energy and demand that fuel the business. We take real-time compensation data and turn it into campaigns, stories, and market-moving moments that earn attention, create pipeline, and make Pave the first name people think of in compensation. We work shoulder to shoulder with revenue and product teams to support what's built and what's sold — sharpening positioning, launching products with impact, and giving sellers content that opens doors and helps close deals. We're accountable for results: qualified leads, revenue influence, and a brand people seek out. We move fast, test boldly, and let the data tell us what's working so we can double down.

Responsibilities

• Leadership: Serve as a critical member of the marketing team and a strong, trusted voice across the business; influence and activate work streams within marketing and beyond.
• Marketing communications: Own Pave's external communications strategy and operating rhythm across critical channels; act as point of contact for reactive communications, moving quickly on market moments while managing reputational risk; prepare executives for media and speaking opportunities.
• Brand marketing: Work with internal and external creative teams to make the brand world-class, unique, differentiated, and beloved; establish Pave as a known, trusted, and loved brand among all stakeholders; ensure a consistent voice, steady cadence, and measurable impact.
• Public relations: Hire and engage the right PR resources to grow earned media position; use proprietary data to activate stories that strengthen Pave's marketplace position; track reach and take steps to grow it; mobilize internal resources to support narratives.
• Thought leadership: Think creatively about shaping Pave's points of view on compensation and bring them to market through internal, external, analyst, and media partners.
• Website: Own the marketing website, including its roadmap and evolution; monitor performance and take steps to ensure it serves customers and prospects.
• Customer stories: Find and tell stories that set Pave apart — from customer impact to product innovation to the future of compensation; partner with Sales, Product, Customer Success, and Marketing to turn them into stronger narratives.
• Development: Lead and develop members of the marketing team; determine the right mix of in-house talent, agencies, and freelancers to scale high-quality output; activate the talents and growth of everyone on the team.
• Measurement: Define and track communications metrics including share of voice and brand awareness; report on results and ROI to marketing leadership; manage agency partnerships and the communications budget.
• Budget management: Own and manage a budget to ensure responsible spend and successful impact creation.

Requirements

• 7+ years overall experience in Marketing, Demand Growth, or a similar field
• Proven experience in marketing communications, PR, or brand marketing, ideally at a B2B technology company, with a track record of owning external communications end to end
• Experience leading and developing a team, and managing agencies and freelancers across multiple projects simultaneously
• Strong storytelling and messaging skills, with experience developing content and thought leadership across the buyer journey and overseeing content development and approval processes
• Experience with media relations, executive communications, and reputation or crisis communications
• Fluency in marketing channel metrics and quantitative and qualitative research, with the ability to translate communications results into business value
• Excellent project management, written and verbal communication, resourcefulness, and problem-solving skills, with a bias for action and accountability
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• Intangibles: strong curiosity, bias for action, ability to solve problems, and passion for working with the entire Pave team

Compensation

Targeted cash compensation: $160,000–$170,000 base + equity. This role is structured as a B2B contract engagement. Your level and compensation are determined by experience and interview performance.

Benefits

• Health, fully covered: Comprehensive medical, dental, and vision coverage for you and your family, with a range of options
• Time that's actually yours: Flexible PTO and the freedom to work from anywhere in the world for up to a month
• Fuel for the work: Lunch and dinner stipends plus fully stocked kitchens
• Room to keep growing: Quarterly education stipend to invest in skills and knowledge
• Support when it matters most: Robust parental leave
• Getting here, made easier: Commuter stipend to support in-person collaboration

Culture & values

Founded in 2019, Pave has grown into a global force in compensation management with headquarters in San Francisco's Financial District and regional hubs in New York City's Flatiron District, Salt Lake City, Kraków (Poland), and the United Kingdom. We run a hybrid culture with teams together in person 4 days a week. Every Friday, the whole company gathers for Team Sync: breakfast, new hire welcomes, product updates, fireside chats, and the occasional Kahoot.

Our culture is shaped by five values we live every day:

• Be Intellectually Honest — Truth over comfort. We face reality clearly and speak directly, even when it's hard.
• Play to Win — We're not here to participate. We're here to be the #1 compensation platform in the world, and we act like it.
• Uphold the Pave Platinum Standard — We hold ourselves to the highest bar — for our customers, our data, and each other.
• One Team — We win and lose together. Titles don't drive decisions here — shared goals do.
• Hug of Jawn — Hard to define, impossible to miss. Ask your recruiter.

Vision: Unlock a labor market built on trust.
Mission: Build confidence in every compensation decision.