Marketing Communication Manager

About the role

Marketing & Communications Manager to lead the planning, coordination, and execution of the school's marketing and communications initiatives. This individual will work closely with the Director of Enrollment & Marketing Communications to ensure the school's story is communicated clearly and consistently across internal and external channels.

Responsibilities

• Lead annual communications planning, campaigns, and content priorities.
• Maintain and manage the institution-wide communications calendar.
• Develop workflows, intake systems, and processes for communications requests.
• Anticipate seasonal communication needs and allocate resources accordingly.
• Improve efficiency and sustainability of school-wide communications.
• Translate strategic priorities into effective communications plans.
• Develop first drafts, messaging frameworks, and campaign content.
• Ensure consistent branding and messaging across all channels.
• Support the development and implementation of communication standards.
• Coordinate school-wide communications, including weekly bulletins and community messaging.
• Establish standards for tone, messaging, and communication frequency.
• Align cross-functional communications and reduce duplication.
• Partner with school leadership to strengthen internal messaging.
• Manage planning, writing, editing, and production of major publications.
• Coordinate content contributors, timelines, and publishing schedules.
• Edit content for clarity, voice, consistency, and structure.
• Oversee recurring communication pieces and production workflows.
• Lead website content planning and prioritization using Finalsite.
• Oversee website updates and content management.
• Manage social media strategy and digital storytelling initiatives.
• Coordinate email marketing and digital communication campaigns.
• Identify opportunities to strengthen brand visibility and engagement.
• Support development of blog and podcast content.
• Manage relationships with designers, photographers, printers, freelancers, and other external vendors.
• Coordinate production schedules and deliverables.
• Recommend outsourced support when needed.
• Ensure quality standards are met before publication or release.
• Monitor key communications and engagement metrics.
• Evaluate communication effectiveness and workflow processes.
• Recommend improvements to enhance efficiency, reach, and impact.

Qualifications

• Bachelor's degree from an accredited four-year college or university.
• Minimum of 3 years of communications, marketing, program coordination, or administrative management experience.
• Experience managing multiple projects and deadlines simultaneously.
• Strong writing, editing, and content development skills.
• Experience with website content management and social media platforms.
• Ability to collaborate across departments and build strong internal partnerships.

Technical Skills

• Advanced proficiency in Google Docs, Forms, and Sheets.
• Advanced proficiency in Microsoft Word and Excel.
• Advanced proficiency in website content management systems (Finalsite preferred).
• Advanced proficiency in email marketing and digital communications platforms.

Desired Competencies

• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Strategic thinking and problem-solving skills.
• Ability to work independently and prioritize competing demands.
• Strong attention to detail and editorial judgment.
• Commitment to collaboration, professionalism, and continuous improvement.

Physical Requirements

• Regular standing, walking, reaching, bending, and lifting.
• Ability to lift up to 10 pounds regularly and up to 25 pounds occasionally.