Marketing Cloud Next Practice Lead

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $130,000 – $160,000 annually

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Build and manage the Marketing Cloud Next practice from the ground up
• Lead recruitment and development of the delivery team
• Partner with Product and Marketing to create reusable assets
• Develop and expand the go-to-market plan for Marketing Cloud Next
• Work with leadership on pre-sales activities
• Leverage Salesforce network for opportunity identification
• Serve as the subject matter expert in engagements
• Lead discovery workshops to gather business requirements
• Support proposal accuracy during the estimation process
• Conduct competitive analysis on Marketing Cloud Next's value
• Act as executive sponsor for client engagements
• Drive post-go-live adoption and identify expansion opportunities
• Be a thought leader in the Salesforce ecosystem
• Compile industry trends for awareness within the practice
• Acquire new technical expertise on Marketing Cloud Next features
• Contribute to best practices and customer case studies

Requirements

• 5+ years of experience with Salesforce Marketing Cloud (including Marketing Cloud Next)
• 5+ years of consulting at an executive support level
• Strong understanding of AI marketing capabilities and their impact
• Excellent presentation and communication skills
• Salesforce Marketing Cloud certification(s) preferred
• Ability to travel for customer and sales support

Benefits

• Opportunity to build and grow a new practice
• Work closely with executive leadership and a talented team
• Access to cutting-edge AI marketing technology
• Participation in shaping industry-leading marketing solutions
• Chance to positively impact client outcomes
• Engagement with an innovative start-up culture