Marketing Cloud Consultant

Key Responsibilities

• Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives.
• Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks.
• Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert.
• Recommend scalable approaches for segmentation, personalization, automation, and customer journey orchestration.
• Configure, manage, and optimize Salesforce Marketing Cloud components, including: Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, Contact Builder and Data Designer.
• Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows.
• Configure triggered sends, scheduled automations, and data synchronization processes.
• Support integrations with CRM platforms, APIs, and external data sources.
• Troubleshoot platform issues, campaign errors, and performance challenges.
• Build, test, deploy, and optimize email campaigns and customer journeys.
• Configure dynamic content, personalization rules, audience segmentation, and automation logic.
• Conduct quality assurance testing across devices, browsers, and email clients.
• Design and manage A/B testing initiatives to improve campaign performance.
• Coordinate deployment schedules, stakeholder approvals, and campaign launches.
• Email Development & Content Support:
• Develop responsive email templates using HTML and CSS.
• Ensure adherence to accessibility standards and brand guidelines.
• Create reusable email frameworks and modular content structures.
• Support content optimization and personalization initiatives.
• Data Analytics & Performance Reporting:
• Configure campaign tracking, reporting dashboards, and performance monitoring.
• Analyze campaign metrics including open rates, click-through rates, conversions, and engagement trends.
• Manage data hygiene, audience segmentation, suppression lists, and subscriber management.
• Deliver actionable recommendations to improve campaign effectiveness and customer engagement.
• Compliance & Governance:
• Ensure compliance with data privacy and marketing regulations including GDPR, CAN-SPAM, and CCPA/CPRAS.
• Support consent management, subscription preferences, and opt-in/opt-out processes.
• Follow secure data handling and development practices.
• Maintain governance documentation, process standards, and operational controls.
• Training & Documentation:
• Develop user guides, training materials, and standard operating procedures (SOPs).
• Conduct training sessions and knowledge transfer workshops for business users.
• Maintain comprehensive documentation of configurations, workflows, integrations, and customizations.

Qualifications

• 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions.
• Deep expertise across Salesforce Marketing Cloud modules, including: Email Studio, Mobile Studio, Social Studio, Web Studio / CloudPages, Journey Builder, Automation Studio, Contact Builder / Data Designer.
• Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.
• Working knowledge of HTML and CSS for responsive email development.
• Experience integrating SFMC with CRM systems, APIs, and external data platforms.
• Strong understanding of digital marketing compliance requirements and privacy regulations.
• Excellent communication, stakeholder management, and consulting skills.
• Ability to manage multiple engagements while maintaining high-quality delivery standards.

Preferred Qualifications

• Experience working with public sector, utilities, or other highly regulated industries.
• Familiarity with customer data platforms, marketing analytics, and personalization strategies.
• Knowledge of accessibility standards and inclusive digital communication practices.

Key Skills

• Must-Have Skills:
• Strong experience with Salesforce Marketing Cloud (SFMC).
• Good-to-Have Skills:
• AMPscript,
• SQL,
• Journey Builder,
• Automation Studio,
• Email Marketing,
• CRM Integrations,
• HTML/CSS,
• Marketing Automation,
• Data Analytics & Reporting.

What Success Looks Like

• Deliver scalable and high-performing marketing automation solutions.
• Drive successful customer engagement campaigns with measurable business outcomes.
• Maintain platform reliability, compliance, and governance standards.
• Serve as a trusted advisor to clients and stakeholders on Marketing Cloud best practices.
• Enable business users through training, documentation, and process excellence.