Marketing Campaign Specialist

Responsibilities

• Support the campaign strategy, planning, execution, and reporting for a range of marketing initiatives, including audience growth programs, tentpole events, and ticket sales.
• Manage all aspects of a project from start to finish to ensure processes are followed, deadlines are met, stakeholders and partners are engaged, assets are on brand, and objectives are achieved.
• Refine and improve campaign processes and those of other departments within the project management tool, Monday.com.
• Serve as a project manager and marketing liaison for multiple departments, such as Acrisure Stadium operations, digital content, and corporate partnerships.
• Create promotional campaigns supporting departmental initiatives, including hiring stadium staff, the in-app game Immaculate Prediction, the Hall of Honor Museum, and more.
• Collaborate with creative teams to develop engaging marketing assets (social graphics, website ads, radio copy, etc.) that align with campaign goals and effectively reach target audiences.
• Write and edit creative marketing copy tailored to specific channels, audiences, and brand voice.
• Facilitate conversations and relationships with third parties, such as creative agencies, legal teams, and vendors, when necessary for campaign success.
• Support the Marketing Campaign Manager and Marketing Campaign Coordinator with various campaign and miscellaneous requests as needed.
• Collaborate with business analytics and the Platforms Manager to develop reports, dashboards, and tools that enhance stakeholders’ visibility into campaign progress, success, and effectiveness of key marketing tactics.

Requirements

• Bachelor’s degree (Marketing or Communications preferred).
• 1–3 years of professional experience.