Marketing Campaign Coordinator

About the Role

Help bring the Harmons story to life through thoughtful, integrated marketing campaigns that connect with customers and support business goals. Serving as a key link between Sales and Marketing, this position gathers insights from across the organization, identifies opportunities, and helps shape campaigns around products, promotions, seasonal priorities, and customer needs.

Responsibilities

• Build and maintain strong relationships with the sales team to understand our product and support promotional calendars and sales objectives across campaign periods
• Translate product and promotional details into a campaign narrative with key messaging that considers all channels
• Contribute to campaign briefs that clearly articulate objectives, target audience, key message, channel direction, and timeline for Creative and channel teams
• Collaborate with the VP of Marketing to align campaign execution with overall marketing strategy, goals, and calendar
• Identify the most compelling product and brand stories within each campaign and build messaging that differentiates Harmons in the market
• Ensure consistent brand voice and key message integrity across social, email, and text channels
• Review channel output to confirm alignment with campaign brief and Harmons brand standards
• Write and refine campaign messages, headlines, and value propositions that serve as the creative and channel foundation
• Submit campaign requests with timelines and communication workflows, ensuring all teams have what they need to execute on schedule
• Collaborate with the Creative Director and Creative team to brief asset production and ensure visual execution aligns with campaign messaging
• Serve as a primary liaison between Marketing and Sales — communicating campaign details to internal stakeholders and surfacing sales feedback to the Marketing team
• Collaborate with agencies and production partners as needed to support campaign execution
• Track campaign performance in partnership with channel managers and report findings to the VP of Marketing
• Champion the Harmons brand voice and ensure it is consistently represented across all campaign touchpoints
• Understand that the first customer marketed to is the internal customer: our associates
• Perform other job-related duties as assigned

Qualifications

• A 4-year degree in marketing, communications, journalism, business, or a related field preferred; or any combination of education, experience, and training which provides the required knowledge, skills, and abilities
• 3–5 years of experience in marketing, with demonstrated responsibility for campaign planning and execution
• Proven ability to gather and synthesize inputs from sales, operations, or cross-functional stakeholders and translate them into a clear, compelling marketing story
• Strong written communication skills with experience developing campaign briefs, key messages, headlines, and value propositions
• Working knowledge of social media, email, and text as marketing channels — sufficient to brief and direct channel specialists effectively
• Commercially curious with an instinct for identifying what makes a product or promotion worth telling a story about
• Comfortable operating in a fast-paced, deadline-driven environment with multiple simultaneous campaigns
• Familiarity with AI-assisted content tools and an openness to leveraging them to elevate strategic output
• Solid communication skills, including verbal and listening skills to effectively communicate with diverse groups of people
• Integrity, a positive attitude, and a demonstrated passion for the Harmons mission
• Excellent organizational and planning skills with the ability to manage competing priorities
• Ability to interpret policies, procedures, and brand guidelines
• Ability to appropriately and professionally handle conflict
• Ability to accept constructive review and be accountable for one’s own success as well as the success of your team
• Awareness of current marketing, retail, and grocery industry trends
• Flexibility to occasionally work weekends, evenings, and holidays as needed

Pay

$57,816 - $67,051 per year

Work Environment

The work environment is generally a safe and comfortable office setting. The role requires occasional carrying, stooping, twisting, crouching, and reaching; tasks involving repetitive motion and eye, hand, and foot coordination. This position involves sitting for long periods, as well as standing, walking, and bending throughout the day. Ability to maneuver heavy objects weighing up to 30 pounds from location to location is required.