Marketing Campaign and Event Manager

Campaign Strategy & Execution

Plan and execute integrated marketing campaigns across online and offline channels.
Develop targeted campaigns aligned to ICPs and key industry verticals.
Partner with Product Marketing to ensure strong messaging and positioning.
Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns.

Event & Field Marketing

Own end-to-end execution of industry events, including:
Trade shows
Conferences
Customer demos and roadshows
Coordinate logistics, vendors, booth design, and on-site execution
Collaborate with Sales to maximize meetings and pipeline from events

Pipeline & Lead Generation

Drive high-quality lead generation and account engagement.
Support Account-Based Marketing (ABM) initiatives.
Ensure strong lead capture, follow-up, and handoff to sales.

Performance Tracking & Optimization

Track and report on campaign and event performance:
Leads generated
Meetings booked
Pipeline created
Analyze ROI and continuously optimize campaigns and channel mix

Cross-Functional Collaboration

Work closely with:
Product Marketing (messaging & GTM alignment)
Sales (account targeting, follow-ups, deal support)
Content team (campaign assets and collateral)