Campaign Manager, Event Marketing

Audience Strategy & Event Promotion

Develop and execute targeted outreach strategies to drive registrations and engagement across GLG’s event portfolio.
Build and refine audience segments aligned to event topics, client interests, engagement behavior, and campaign objectives.
Partner closely with event programmers, content leads, and commercial stakeholders to ensure campaigns reach the most relevant audiences.
Contribute to audience growth and engagement strategies through testing, segmentation, and performance insights.

Campaign Execution and Optimization

Develop and execute integrated event marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization.
Write and edit compelling promotional copy for event invitations, landing pages, reminder communications, and post-event follow-ups.
Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click-through rates, registrations, attendance, and conversion trends.
Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency.
Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance.

Cross-Functional Collaboration & Operations

Partner with Marketing, Content, Programming, and Commercial teams to coordinate campaign timelines, audience targeting, and execution workflows.
Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes.
Help improve campaign processes, documentation, and workflow efficiency within the broader marketing organization.
Manage multiple concurrent campaigns and event priorities in a fast-moving environment with strong attention to detail and execution quality.