Marketing Campaign and Content Specialist (Hopkins, MN - Hybrid or Remote)

What You Will Do

• Produce digital content including blog articles, website pages, customer success stories, and marketing assets aligned with Digi’s digital content strategy.
• Leverage AI tools to accelerate research, outline development, and first-draft content creation across multiple formats.
• Edit and refine AI-generated drafts to ensure clarity, accuracy, technical credibility, and alignment with Digi’s brand voice.
• Translate complex technology concepts into clear narratives for technical and business audiences.
• Support the development of product, solution, and industry-focused website content.

AI-Assisted Content Development

• Leverage generative AI tools for research summaries, outlines, content drafts, and content variations.
• Develop and refine prompts and workflows that improve the quality and efficiency of AI-assisted content production.
• Validate AI-generated information through research and collaboration with internal subject matter experts.
• Continuously improve workflows that combine AI efficiency with strong editorial quality.

SEO, AEO & Digital Discovery Optimization

• Structure content to improve discoverability in traditional search engines and AI-driven discovery platforms.
• Apply SEO best practices including keyword alignment, metadata optimization, and internal linking.
• Develop and optimize topic clusters and authority content in strategic IoT and connectivity solution areas.
• Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Content Production & Campaign Support

• Assist in producing digital assets for product launches, marketing campaigns, and demand generation initiatives.
• Create supporting content for landing pages, blog posts, case studies, and marketing collateral.
• Update and optimize existing website content to maintain accuracy and improve search performance.
• Support the development of customer success stories and technical thought leadership content.

Collaboration

• Work closely with the Supervisor, Content Operations & Media Relations to execute the editorial calendar.
• Collaborate with product marketing, marketing campaigns, and sales teams to produce content aligned with business priorities.
• Cook with design and digital teams when content requires visual or multimedia components.