Digital Marketing Specialist (Hopkins, MN - Hybrid, or Remote)

What You Will Do

• Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools.
• Aid in email campaigns, landing pages, and campaign workflows designed to capture and nurture leads.
• Engage in digital marketing initiatives including webinars, email programs, and promotional campaigns.
• Assist in demand generation and lead management tasks, such as lead segmentation, campaign tracking, and CRM integration.
• Maintain lead nurture programs guiding prospects through the marketing funnel.
• Utilize AI tools to support campaign development, marketing content creation, and analysis.
• Develop repeatable workflows to enhance marketing efficiency.
• Evaluate new AI tools to support marketing productivity and performance.
• Manage Digi’s corporate social media presence on platforms like LinkedIn, Facebook, and X.
• Draft and schedule posts promoting products, events, and company updates.
• Monitor engagement and track performance metrics.
• Support marketing analytics and reporting, maintaining campaign data including audience segments and campaign tracking.
• Contribute to marketing dashboards and performance reporting.
• Identify opportunities to improve campaign performance and engagement.

Who You Are And What You Bring

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Basic understanding of digital marketing, email campaigns, and social media.
• Strong written communication and organizational skills.
• Interest in marketing technology platforms and AI tools.
• Curiosity about new marketing technologies and interest in learning how AI can improve marketing effectiveness.
• Desired but not required: exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp; familiarity with AI-assisted marketing tools or generative AI platforms; experience using Google Analytics or marketing dashboards; experience supporting social media or digital marketing initiatives.

What We Offer

• Hands-on experience executing AI-assisted marketing campaigns.
• Experience working with marketing automation platforms and CRM integrations.
• Exposure to modern AI-driven marketing workflows.
• Mentorship from experienced marketing and demand generation leaders.
• Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment.
• The anticipated base pay range for this position is $51,000 – $80,000.
• Pay ranges are determined by role, job level, and primary job location.
• The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets.
• The specific salary offered within the range will depend on various factors including, but not limited to, the candidate’s relevant and prior experience, education, skills, and primary work location.
• It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position.
• Pay ranges are typically reviewed and updated annually.
• Digi International embraces diversity and inclusion among its teammates.
• The company seeks to recruit, develop, and retain the most talented people from a diverse candidate pool.
• We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates.
• Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship.
• Candidates must have valid work authorization in the United States at the time of application.
• Visa applications of any kind will not be considered.