Marketing Campaign and Content Specialist (Hopkins, MN - Hybrid or Remote)

Position

Digi International is seeking an AI-Assisted Content Producer to support the scalable production of high-quality digital content.

About the Role

This role combines modern AI-assisted content creation tools with strong editorial judgment. The AI-Assisted Content Producer accelerates research, ideation, and drafting while ensuring outputs meet Digi’s standards for technical accuracy, brand voice, search visibility, and audience engagement.

Responsibilities

• Produce digital content including blog articles, website pages, customer success stories, and marketing assets aligned with Digi’s digital content strategy.
• Leverage generative AI tools for research summaries, outlines, content drafts, and content variations.
• Edit and refine AI-generated drafts to ensure clarity, accuracy, technical credibility, and alignment with Digi’s brand voice.
• Translate complex technology concepts into clear narratives for technical and business audiences.
• Ai-Assisted Content Development
• Develop and refine prompts and workflows that improve the quality and efficiency of AI-assisted content production.
• Validate AI-generated information through research and collaboration with internal subject matter experts.
• Continuously improve workflows that combine AI efficiency with strong editorial quality.
• SEO, AEO & Digital Discovery Optimization
• Structure content to improve discoverability in traditional search engines and AI-driven discovery platforms.
• Apply SEO best practices including keyword alignment, metadata optimization, and internal linking.
• Support the development of topic clusters and authority content in strategic IoT and connectivity solution areas.
• Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Content Production & Campaign Support
• Aid in producing digital assets for product launches, marketing campaigns, and demand generation initiatives.
• Create supporting content for landing pages, blog posts, case studies, and marketing collateral.
• Update and optimize existing website content to maintain accuracy and improve search performance.
• Support the development of customer success stories and technical thought leadership content.
• Collaboration
• Work closely with the Supervisor, Content Operations & Media Relations to execute the editorial calendar.
• Collaborate with product marketing, marketing campaigns, and sales teams to produce content aligned with business priorities.
• Cook with design and digital teams when content requires visual or multimedia components.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 0-3 years of experience in digital content creation, marketing, or communications (internships acceptable).
• Strong writing and editing skills with attention to clarity and detail.
• Familiarity with generative AI tools used for research and content creation.
• Basic understanding of SEO and digital content best practices.
• Interest in technology topics such as IoT, connectivity, networking, or edge computing.

Qualifications

• None

Skills

• AI-assisted content creation
• Writing and storytelling
• Research and curiosity
• Digital marketing fundamentals
• Collaboration and communication
• Attention to detail

Benefits

Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.

Pay

The anticipated base pay range for this position is $50,000 - $80,000. Pay ranges are determined by role, job level and primary job location.