Marketing Brand Specialist

About the role

KWS Seeds USA is seeking a permanent full-time Marketing Brand Specialist to join their team in Bloomington, MN. This position will support the Marketing Director and contribute to specific sales initiatives.

Responsibilities

• Collaborate with Director of Marketing to create and manage marketing plans.
• Ensure communications meet brand standards and reinforce brand positions.
• Project manage the development of marketing materials including literature, advertising, product guides, variety brochures, and marketing communications.
• Work with external agencies and contractors to deliver materials on time and on budget.
• Manage the development of branded regional content with regional sales teams.
• Collaborate with Marketing Communications/Content Specialist to develop content for websites, social media, PR, programs, and promotions, and designated events, meetings, and ASGA events.
• Manage budgetary expenditures, work within approved guidelines, and report budget status as required.
• Plan and coordinate all corporate sign requirements, including field, promotional, and building signage.
• Assist in developing images for internal building use.
• Manage and coordinate promotional products programs with suppliers, ensuring item-to-customer/market relevance.
• Collaborate with production operations team to develop and modify seed packaging.
• Distribute new artwork and files as necessary to support packaging requirements.
• Document best practices for all marketing channels.
• Continuously improve internal processes to maximize throughput and minimize development time.
• Attend specific industry meetings and events.
• Meet attendance requirements.
• Prepare reports as requested by Director of Marketing or VP of Sales.
• Participate in special projects as requested.
• Attend meetings in regions to present marketing programs, research, and lead photo shoots.
• Build and maintain relationships with key strategic partners to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.

Qualifications

• Bachelor’s degree in Marketing or Communications emphasis.
• 5 years prior experience working in a marketing/sales department; or equivalent work experience.
• Proficient project management skills to manage several projects at one time and provide direction to external agencies and vendors.
• Skilled in using computer hardware and software including Microsoft Office 365, Microsoft PowerPoint, SharePoint, Sales Force Marketing Cloud, and web-based content management systems.
• Experience with HTML coding, and additional applications within Microsoft Office 365, a plus.
• Demonstrated knowledge of file assembly and preparation for print and digital channels.
• Team player committed to cross-functional team projects and success; responsiveness and accountability are strongly desired.
• Strong problem-solving skills to identify alternative solutions and approaches.

Skills

• Proficient in Microsoft Office 365, Microsoft PowerPoint, SharePoint, Sales Force Marketing Cloud, and web-based content management systems.
• Experience with HTML coding, and additional applications within Microsoft Office 365, a plus.
• Knowledge of file assembly and preparation for print and digital channels.
• Project management skills to manage several projects at one time.
• Ability to work with external agencies and vendors.
• Strong problem-solving skills.

Benefits

Competitive salary ($75,000- $80,000 annually), health, dental, vision benefits, pension plan, and 401(k) with employer match. Flexible paid-time-off (PTO). Professional training and development opportunities.