Marketing & Brand Coordinator

About the role

Tacos La Villa is seeking a highly analytical and results-driven Marketing & Brand Coordinator to support the company's marketing strategy across all locations. This role will focus on campaign execution, sales analysis, brand management, customer engagement initiatives, and measuring marketing effectiveness.

Responsibilities

• Analyze sales, traffic, and customer trends across all restaurant locations.
• Measure and report on marketing campaign performance and return on investment (ROI).
• Cook up and execute company-wide marketing promotions and seasonal campaigns.
• Manage relationships with external marketing, advertising, and social media vendors.
• Develop monthly marketing performance reports and recommendations for leadership.
• Monitor customer feedback, online reputation, and brand sentiment.
• Aid in loyalty, rewards, email, and SMS marketing initiatives.
• Cook up marketing efforts for new store openings and special events.
• Research market trends, competitor activity, and customer behavior.
• Track marketing budgets and campaign expenditures.
• Ensure brand consistency across all locations and marketing materials.
• Cook up with Operations, HR, and Executive Leadership on company initiatives.
• Identify opportunities to increase guest traffic, sales, and customer retention.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Analytics, or a related field preferred.
• 2–5 years of marketing, business analytics, or campaign management experience.
• Experience analyzing sales and operational data.
• Strong proficiency in Microsoft Excel, Google Sheets, and reporting tools.
• Experience working with marketing agencies or external vendors preferred.
• Restaurant, retail, hospitality, or multi-unit business experience preferred.
• Valid driver's license and reliable transportation.
• Bilingual in English and Spanish (Required).
• Strong analytical and critical-thinking skills.
• Advanced organizational and project management abilities.
• Ability to interpret data and make business recommendations.
• Excellent communication and presentation skills.
• Professional demeanor and ability to maintain confidentiality.
• Positive attitude and strong interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Self-motivated with strong attention to detail.
• Takes pride in producing accurate, high-quality work.

Qualifications

• Medical, Dental, and Vision Insurance
• Paid Time Off
• Paid Holidays
• Employee Meal Benefits
• Career Growth Opportunities
• Opportunity to advance into a Marketing Manager role

Benefits

• Medical, Dental, and Vision Insurance
• Paid Time Off
• Paid Holidays
• Employee Meal Benefits
• Career Growth Opportunities
• Opportunity to advance into a Marketing Manager role

Schedule

Monday – Friday, 9:00 AM – 5:30 PM (In-Office)

Pay

$20.00 – $25.00 per hour, depending on experience

Employment Type

Full-Time