Marketing Automation Specialist

Key Responsibilities

• Build, manage, and optimize automated lead nurturing sequences and CRM workflows
• Write email, SMS, and landing page copy aligned with brand voice and campaign goals
• Support administration of our marketing automation platform (GoHighLevel or similar)
• Test campaigns, links, triggers, and logic to ensure a seamless user experience
• Identify opportunities to improve funnels, engagement, and conversion rates

Qualifications & Skills

• Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
• Strong writing skills with the ability to drive action and engagement
• High attention to detail and strong organizational skills
• Logical thinker with an interest in automation and customer journeys
• Ability to manage multiple projects in a fast-paced environment

Benefits & Culture

• Flexible Structure: In-person role with Remote Fridays year-round
• Summer Fridays: Early 3:00 PM finish from Memorial Day through Labor Day
• Health Coverage: 70% of medical insurance premiums covered by the company
• Additional Benefits: Dental, vision, and life insurance options
• Retail: 401(k) with company match
• Paid Time Off: 15 PTO days annually, with up to 5 days carryover
• Professional Growth: Ongoing development and learning opportunities
• Fitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping

Pay

$55,000.00 - $60,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location

In person