Marketing Automation Specialist
FIT Franchise Brands · Manalapan, NJ · 3 mo ago
Information Technology$55k–$60k/yrFull-time
Key Responsibilities
- Build, manage, and optimize automated lead nurturing sequences and CRM workflows
- Write email, SMS, and landing page copy aligned with brand voice and campaign goals
- Support administration of our marketing automation platform (GoHighLevel or similar)
- Test campaigns, links, triggers, and logic to ensure a seamless user experience
- Identify opportunities to improve funnels, engagement, and conversion rates
Qualifications & Skills
- Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
- Strong writing skills with the ability to drive action and engagement
- High attention to detail and strong organizational skills
- Logical thinker with an interest in automation and customer journeys
- Ability to manage multiple projects in a fast-paced environment
Benefits & Culture
- Flexible Structure: In-person role with Remote Fridays year-round
- Summer Fridays: Early 3:00 PM finish from Memorial Day through Labor Day
- Health Coverage: 70% of medical insurance premiums covered by the company
- Additional Benefits: Dental, vision, and life insurance options
- Retail: 401(k) with company match
- Paid Time Off: 15 PTO days annually, with up to 5 days carryover
- Professional Growth: Ongoing development and learning opportunities
- Fitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping
Pay
$55,000.00 - $60,000.00 per year
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location
In person