Marketing Automation Specialist

From drug discovery and development to analytical testing, Biotage supports the work that drives progress in life science and improves human health. With expertise in separation and purification technologies and versatile, intelligent workflow solutions, we help optimize processes for more than 5,000 customers worldwide. Our mission is clear: to empower scientists to simplify and accelerate discovery and development. We are seeking a Marketing Automation Specialist to join us at our US Headquarters located in Charlotte, NC. We are also open to remote candidates but the employee must be located and remain in EST. The Marketing Automation Specialist serves a dual function combining global marketing automation enablement with regional North America campaign execution. The role focuses on building and scaling automation capabilities by translating global strategies into automated customer journeys and Hubspot workflows, lead-nurturing programs, and performance-driven campaigns. It also plays a key part in executing and optimizing demand-generation campaign initiatives across North America (NA). Key Responsibilities: Global Automation EnablementTranslate global marketing strategies into HubSpot workflows, nurturing programs, and scalable audience segmentationSupport the implementation of global automation frameworks by building customer journeys, lifecycle stages and lead-scoring models in HubSpotServe as the automation subject-matter expert for cross regional teamsManage and optimize HubSpot workflows and support Salesforce integration in alignment with global systems and standardsEnsure data quality and segmentation integrity across all automation and lead-flow processesBuild and refine lead-scoring models to improve funnel progression and sales handoffMonitor performance and continuously optimize automation effectiveness across defined customer journeysTroubleshoot automation, data flow and integration issues to maintain system reliability and data flow accuracy North America Campaign ExecutionExecute global and regional campaigns in North America (NA), adapting audience segmentation and deployment strategies to local market needsRun and optimize email and lead nurturing programs to drive engagement and conversionSupport NA demand generation through campaign execution, performance tracking and continuous optimizationCollaborate with sales and market segment managers to strengthen pipeline contribution and accelerate revenue impactSupport execution of webinars, digital events, including virtual events, digital campaigns and other field‑marketing initiativesLead content and event planning using Monday.com to manage content calendars, social media, webinars and virtual events QualificationsEducation: Bachelor’s degree in marketing or related field, or equivalent experienceExperience: 2–5 years of experience in marketing automation/CRM/digital marketing operationsStrong hands-on expertise with Hubspot (required), Salesforce (preferred).Experience with Hubspot lead scoring frameworks, including scoring models, defining behavioral and demographic criteria, and optimizing thresholds to improve MQL/SQL conversionProven ability to design and build automated workflows for lead nurturing programsExperience with omnichannel marketing campaigns and digital engagement strategiesStrong analytical skills and performance optimization experienceKnowledge of customer journey mapping and lifecycle marketingFamiliarity with marketing analytics tools (e.g Google Analytics), project management tools (e.g Monday.com) and design tools (e.g Canva)Experience working in a global matrix organization Biotage is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities