Marketing Automation Specialist

About the Role

This position is responsible for consulting, developing, implementing, and optimizing digital touch points essential in executing our customer experience strategy. The role will make business objectives and strategies a reality by developing and delivering technology solutions through Marketing Cloud, Salesforce, or other digital platforms. This role will strategically analyze and drive high-quality digital metrics while recommending and implementing strategies to increase customer engagement.

Responsibilities

• Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).
• Perform day-to-day activities including email/mobile development/deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, and email campaign optimization.
• Proactively advise Marketing and other cross-functional partners on best practices for marketing automation, increasing digital engagement, platform capabilities, and testing methodology.
• Manage and manipulate data to obtain appropriate digital audience creation for emails.
• Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.
• Demonstrate flexibility, versatility, and an ability to manage multiple concurrent priorities with minimal guidance.
• Solve and respond to complex problems efficiently; take a new perspective using existing solutions and approach changes with flexibility.
• Lead, plan, coordinate, or align cross-functional partners on small or medium projects, campaigns, or initiatives.
• Develop training and process documentation for the team and broader business.
• Guide, teach, and mentor other team members in work and data infrastructure.
• Use SQL to write queries for segmentation, using DESelect or Marketing Cloud tools.
• Build and execute complex emails with AMPscript & dynamic content, passing variables to cloud pages.
• Develop and manage complex journeys and triggered emails.
• Create and update Marketing Cloud landing pages & email templates.
• Create and update Sitecore web pages or make edits to existing pages and components.
• Enforce digital governance and contact strategy processes.
• Develop new process recommendations and deliver training and process documentation.
• Execute marketing automation (Salesforce Marketing Cloud) programs from start to finish, including design, building, QA, deployment, and monitoring of emails, landing pages, simple journeys, and prebuilt automations.

Requirements

• Bachelor's degree in Marketing, Business, or related field or equivalent work experience.
• 4+ years of email marketing, digital engagement, and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds.
• Demonstrated experience with developing digital engagement techniques, tools, and measurements.
• Demonstrated success in project management, including technical and creative projects.
• Ability to handle multiple projects and priorities.
• Excellent interpersonal skills and ability to work in a project-oriented, diverse team environment.
• Salesforce Sales and Marketing Cloud or other marketing automation platform experience required.

Preferred Qualifications

• Journey Builder, Automation Studio, Cloud Pages, Salesforce Sales or Service Cloud.
• Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification.
• Expert knowledge in email HTML, CSS, AMPscript, and JavaScript to create responsive and dynamic emails.
• Knowledge of Bootstrap or Sitecore.
• SQL, AMPscript, database structure with Sitecore, Google Analytics.

Benefits

• Supplemental benefits including medical, dental, vision, life, and disability insurance plans.
• Employee Stock Purchase Program (ESPP) and 401K program with company match after 12 months of tenure.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program and access to certification prep, technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks for associations including CompTIA and IIBA.
• Dedicated customer service team for consultants and a certified Career Coach.