Marketing Automation Analyst

Responsibilities

• Independently create medium-complexity emails in SFMC, including formatting, coding, and adding text, images, and dynamic content.
• Deploy medium to high-complexity email campaigns using SFMC.
• Develop and execute low-complexity deployment strategies to support campaign goals.
• Set up and manage email journeys and triggered email campaigns within SFMC.
• Monitor and report on email performance for low to medium complexity accounts.
• Analyze campaign results and translate insights into client-facing presentations.
• Provide recommendations to improve email campaign performance and support program and revenue goals for low complexity accounts.
• Collaborate with cross-functional teams to ensure email marketing aligns with broader marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of hands-on experience in email marketing, preferably within an agency environment.
• Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC).
• Experience with HTML/CSS for email formatting and coding.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM).
• Knowledge of A/B testing methodologies and personalization strategies.

Preferred Skills

• Experience with AMPscript or SQL within SFMC.