Back End Marketing Automation Analyst

About the role

We’re looking for a Marketing Automation Analyst focused on CRM systems, Salesforce Marketing Cloud, and Customer Data Platforms (CDP) to lead and scale our marketing technology capabilities.

Responsibilities

• Design, build, and optimize advanced customer journeys and lifecycle programs in Salesforce Marketing Cloud (Journey Builder, Automation Studio and Contact Builder)
• Serve as a subject matter expert (SME) for CRM and marketing automation platforms, including Salesforce Marketing Cloud and CDP/Data Cloud
• Architect and manage data models, data extensions, and segmentation frameworks to support scalable personalization
• Lead development and optimization of cross-channel campaigns (email, SMS/MMS, push, mobile app)
• Own and improve data integrations between Salesforce Marketing Cloud and upstream systems (CDP, data warehouse, APIs)
• Write and optimize complex SQL/SOQL queries for segmentation, campaign execution, and analytics
• Define and enforce data governance, data quality, and platform best practices across the MarTech ecosystem
• Troubleshoot and resolve system, data, and campaign issues, including root cause analysis across integrated platforms
• Lead testing strategies (A/B and multivariate testing) and continuously optimize campaign and journey performance
• Partner with IT and Analytics teams to design and support ETL processes, data pipelines, and system integrations
• Provide technical guidance and mentorship to junior analysts and team members
• Support vendor evaluations, platform enhancements, and MarTech roadmap development
• Translate business needs into technical requirements, workflows, and scalable solutions

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Data Analytics, Information Systems, or related field
• 4+ years of experience working with CRM systems and marketing automation platforms
• Advanced experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, data model design)
• Strong expertise in SQL and relational databases
• Experience with Customer Data Platforms (CDP), including Salesforce Data Cloud or similar
• Solid understanding of data modeling, ETL processes, and data integration patterns
• Experience working with APIs and system integrations
• Strong experience with customer segmentation, lifecycle marketing, and personalization strategies
• Able to analyze large datasets and deliver actionable insights that influence strategy
• Strong problem-solving skills with the ability to work across complex systems and dependencies
• Excellent communication skills, able to translate technical concepts for non-technical stakeholders

Preferred (Nice to Have)

• Salesforce certifications (Marketing Cloud Consultant, Administrator, Email Specialist)
• Experience with data warehousing platforms (Snowflake, BigQuery, etc.)
• Familiarity with BI and reporting tools (Power BI, Tableau, Looker)
• Experience with marketing attribution, performance measurement, and analytics frameworks
• Experience working in a loyalty or high-volume customer marketing environment

Work Schedule

Monday through Friday, daytime hours.