Marketing Automation Analyst

Responsibilities

• Build and maintain Data Cloud audiences, calculated insights, and segmentation for marketing initiatives.
• Validate audience counts, data accuracy, and activation readiness before campaigns are launched.
• Partner with Marketing Operations, Data Engineering, and MarTech teams to troubleshoot data or platform issues.
• Configure data extensions that use Data Cloud audiences to support campaign execution.
• Create journeys and automated workflows that enable scalable campaign delivery.
• Test audience eligibility, personalization logic, and journey performance before deployment.
• Monitor ongoing journey performance and resolve automation failures or data-related issues.
• Document technical specifications, campaign configurations, and deployment procedures.
• Follow governance standards, naming conventions, and change management processes.
• Support testing and deployment of new Marketing Cloud and Data Cloud capabilities.

Requirements

• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, and SQL.
• 2+ years of experience with Salesforce Data Cloud or another enterprise customer data platform.
• Strong SQL skills and experience working with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.
• Experience troubleshooting complex marketing automation and data integration issues.
• Ability to translate technical concepts clearly for non-technical stakeholders.
• Strong problem-solving skills and a collaborative mindset.

Skills

• Experience with Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications.
• Experience supporting lifecycle marketing programs and personalization strategies.
• Background working across marketing, operations, data, and technology teams.
• Familiarity with structured testing, deployment, and documentation practices.

Preferred Skills

Experience with lifecycle marketing programs and personalization strategies.

Benefits

Competitive compensation and benefits including medical, dental, vision, and retirement.