CRM & Marketing Automation Analyst

About the role

CRM & Marketing Automation Analyst – Long‑term contract position based in Chicago, Illinois. The role focuses on building and managing automated customer journeys, configuring low‑code/no‑code workflows, creating integrations, and collaborating with cross‑functional teams to improve automation performance.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms (lead nurturing, engagement, retention, re‑engagement, trigger‑based communications) using Relcu, Iterable, CXone, Workato or comparable tools.
• Install email templates in the marketing automation platform and set triggers.
• Configure and administer low‑code/no‑code CRM and marketing workflows via drag‑and‑drop tools (routing rules, triggers, campaigns, audience segmentation, business logic, notifications, workflow automations).
• Create and maintain integrations and webhook‑driven processes between CRM, marketing, contact center, and other business applications; understand APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system‑to‑system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve end‑user and customer experience.
• Monitor and optimize automation performance (journey execution, message delivery, workflow failures, data quality, conversion performance, customer engagement); identify opportunities to simplify processes and increase automation.

Requirements

• Technically curious and hands‑on experience administering CRM, marketing automation, customer engagement, or integration platforms.
• Strong preference for experience with Relcu, Iterable, CXone, Workato or comparable platforms.
• U.S. based; comfortable working in a fast‑paced, cross‑functional environment.