Marketing Attribution Specialist

About the role

This role involves executing marketing attribution products to build analytic insights that shape marketing strategy. You will partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. You will translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals. You will evangelize attribution methodologies and experimentation best practices across the organization.

Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and "what if" scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

Requirements

• Minimum of eight years of related work experience with five years in advanced marketing optimization.
• Undergraduate degree or equivalent combination of training and experience.

The ideal candidate will have

• A deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.

Special Factors

Sponsorship: Vanguard is not offering visa sponsorship for this position.

About Vanguard

Vanguard is committed to providing a working environment that is free from discrimination, prejudice, and bias. Vanguard is dedicated to the principles of equal employment opportunity and is committed to providing all crew members a working environment that is free from discrimination, prejudice, and bias.

Empowered to learn, grow, and thrive

Rajesh D., Akua A., Diane T., Kelly P., Megan M., Rehana V., Brooke G.