Marketing Assistant, Intercollegiate Athletics

Position Summary

The Marketing Assistant will be responsible for assisting the Assistant Athletic Director for Marketing and Fan Engagement with the marketing efforts, digital strategy and content creation across all platforms for select sports. The incumbent will report to the Assistant Athletic Director for Marketing and Fan Engagement. Job Duties and Responsibilities:

• Aid in the development of comprehensive marketing campaigns and promotional efforts.
• Increase attendance at athletic events, revenue generation (ticket sales, corporate sponsorship activation, merchandise sales, etc.), and increase the overall brand footprint of Bulls Athletics.
• Collaborate with the External Operations team, including athletic communications, marketing & ticket sales, Learfield, and broadcast production staff to enhance the Bulls Athletics brand.
• Closely work with campus partners on projects throughout the year.

Benefits

Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. We support your growth and development through our career coaching and training department and we qualify as a public service loan forgiveness organization.

Minimum Qualifications

• Demonstrate experience developing and executing marketing plans, promotional campaigns, and fan engagement initiatives designed to increase attendance, revenue, and brand awareness.
• Experience managing game day operations, including in-venue promotions, entertainment elements, sponsorship activations, and overall fan experience strategy.
• Strong project management skills with the ability to manage multiple priorities, meet deadlines, and collaborate effectively with internal departments, external partners, and vendors.
• Experience utilizing digital marketing platforms, social media, email marketing, ticketing systems, and analytics tools to drive fan engagement and measure campaign effectiveness.
• Excellent written and verbal communication skills with the ability to create compelling marketing materials, presentations, promotional messaging, and fan-facing communications.
• Ability to work flexible hours, including evenings, weekends, and holidays, as required for athletic events and department initiatives.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, sports management, business, or a related field.

About the University at Buffalo

The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day.

Contact Information

Contact's Name: Heather Cooper
Contact's Pronouns: She/Her/Hers
Contact's Title: Associate Athletic Director for Human Resources
Contact's Email: hrgibbs@buffalo.edu
Contact's Phone: 716-645-3842