College Marketing Assistant

Essential Job Responsibilities

• Aid in the design process for marketing materials, such as handouts, social, and email graphics.
• Maintain discipline email inboxes and respond to instructor inquiries and requests.
• Manage our internal SharePoint site, ensuring marketing and sales tools are delivered to sales reps in a timely manner and send regular updates about new or updated materials.
• Support social media outreach by executing plans, posting, and contributing creative ideas.
• Create and manage direct marketing emails and assist in setting up email drip campaigns.
• Aid in organizing virtual events and webinars using Pardot and Zoom.
• Research and convert leads using marketing automation tools.
• Handle digital exam copy requests, processing them and following up with instructors.
• Provide sales support by answering questions from professors, sending sample copies, and posting relevant updates in Salesforce.
• Write and format articles for the Norton Learning Blog.
• Offer general administrative assistance, including maintaining book metadata, pulling lists, marketing databases, scheduling meetings, taking minutes, checking requests, expense and budget reporting, etc.
• Collaborate with the marketing assistant team to hire and manage college marketing interns.
• Aid the design team with accuracy checks for print materials.
• Set up surveys and campaigns on SurveyMonkey and BHN.

Required Experience

• Bachelor's degree, with previous experience in the book publishing industry preferred but not required.
• Extremely well organized and self-motivated, with strong attention to detail and follow-up skills.
• Strong writing and communication skills, and ability to work well within a team and individually.
• Proficiency with Outlook, Word, and Excel required; familiarity with a variety of social media platforms, preferred.
• Knowledge of virtual meeting software (e.g. Zoom and Microsoft Teams) a plus.
• Experience with Adobe Creative Suite, Canva, Vimeo, and email marketing services a plus.
• Must be able to work regular business hours from our New York City headquarters and eligible for a hybrid work schedule of 3 days in the office and 2 days remote.
• Must have strong time-management skills and a proven ability to prioritize tasks and projects effectively and accurately.

Compensation and Benefits

• Annual compensation for this position is currently $48,000.
• All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
• Generous paid time off, paid holidays, and summer Friday afternoons beginning in July.
• Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more.
• Coverage for spouses, domestic partners, and dependent children is available.
• Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer.
• Disability and life insurances, FMLA, parental and other leave.
• Employee Assistance Program (for mental health, financial planning, and other needs).
• Company-provided laptop.
• Employee discounts on Norton books.
• Limited matching of employee donations to select non-profit organizations.