Marketing and Research Specialist

About the Role

We’re looking for a driven Marketing and Research Specialist to join our team in Rochester, NY. This fully onsite role coordinates marketing activities, creates engaging content, supports trade shows and networking events, and maintains consistent brand messaging across various platforms.

Responsibilities

• Conduct market research to identify industry trends, competitor activity, client prospects, and potential project opportunities that support strategic business development initiatives.
• Prepare concise reports and market analyses to provide actionable insights for leadership and the business development team.
• Produce monthly drone footage compilations and deliver supplemental footage as required.
• Maintain and update marketing databases ensuring information is accurate, current, and readily accessible.
• Assist in the development, tracking, and administration of annual marketing and business development budgets.
• Coordinate employee volunteer initiatives by organizing participation, tracking involvement, and promoting community engagement activities.
• Maintain and update the company website with current project profiles, company news, and other relevant marketing content to ensure an accurate and engaging online presence.
• Manage internal communications, including the corporate newsletter.
• Support the planning and preparation of trade shows and networking events, including developing materials, coordinating booth setup, and managing post-event follow-up activities.
• Develop and schedule engaging content across the company’s social media platforms, including LinkedIn and Instagram.
• Track social media engagement metrics and assist with evaluating and enhancing the company’s social media strategy.
• Provide additional support to the business development and marketing team with other tasks as needed.

Requirements

• High school diploma or GED equivalency required; Associates or Bachelor’s degree in Marketing, Communications, Business, or other related field, or equivalent relevant experience.
• 2-3 years of experience supporting marketing initiatives, business development activities, communications, or administrative functions preferred.
• Developer and/or construction industry experience preferred.
• Proficiency in MS Office Suite (Outlook, PowerPoint, Word, Excel) and Adobe Suite.
• Experience with Canva, social media scheduling tools, and website CMS platforms.
• Exemplary reporting, presentation, planning, and time management skills.
• Excellent oral and written communication skills.
• Detail-oriented with the ability to manage multiple priorities in a fast-paced environment.
• Strong organizational and interpersonal skills; highly motivated, self-starter, and responsible.
• Teamwork and service-oriented with the ability to build rapport and cooperative relationships.
• Ability to work on-site in Rochester, NY.
• Travel up to 30% within New York as required.
• Frequently required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds.
• Ability to work in various indoor and outdoor environments, including construction sites with exposure to noisy conditions.

Benefits

• Comprehensive Medical, Dental & Vision Coverage
• 100% Employer-Paid Life and LTD Disability Insurance
• 401(k) with 50% Company Match
• Paid Time Off
• Paid Company Holidays

Pay

$50,000–$70,000 per year