Marketing and Leasing Manager - Multi-Family Property Management

Key Responsibilities

• Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization.
• Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.
• Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements.
• Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.
• Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, leasing activity and results, and overall asset performance.
• Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio.
• Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance.
• Maintain a centralized digital asset library accessible to all stakeholders.
• Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning.
• Write and edit clear, compelling copy that drives engagement and leasing performance.
• Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.
• Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.
• Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives.
• Develop recruiting materials, training content, and internal communications that reinforce company culture, operational consistency, and enhance leasing and customer service skills.
• Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.
• Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.
• Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy.
• Identify opportunities to streamline processes and reduce manual workload across the portfolio.
• Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.

Required Qualifications

• Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.
• Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.
• Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.
• Exceptional written and verbal communication skills, with strong attention to detail.
• Experience creating scalable tools and systems to support multi-site operations.
• Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.
• Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.

Physical Demands & Work Environment

• This role is primarily office-based, with periodic travel to properties and corporate locations as needed.
• The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds.
• Employees may occasionally be exposed to outdoor conditions when visiting properties.