Leasing and Marketing Manager

About the Role

The Leasing and Marketing Manager is responsible for coordinating and executing the sales and marketing strategy at a student housing property. This individual will build relationships with residents and prospects, execute a monthly marketing calendar, and develop and motivate leasing team members. The manager stays informed of market conditions and trends, brings creativity to outreach efforts, and ensures the property meets or exceeds leasing and occupancy goals each year.

The Quarters Huntsville is a garden‑style student housing community in Huntsville, Texas, serving students attending Sam Houston State University. The 288‑unit, 792‑bed community offers 1‑, 2‑, 3‑, and 4‑bedroom units with amenities that include a new clubhouse and fitness center, three swimming pools, and more.

Responsibilities & Duties

• Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members.
• Maintain exceptional curb appeal and take pride in the property grounds, amenities, and common areas; regularly walk and monitor the tour path and model unit.
• Lead the leasing team to achieve the budgeted occupancy each year and meet pre‑leasing milestones.
• Act as lead salesperson by giving memorable tours, responding quickly to leasing inquiries, and converting prospects through personalized follow‑up.
• Hire, train, and develop the Leasing Specialist and/or Marketing Assistant on sales techniques, customer engagement, tour best practices, and overall marketing and product knowledge.
• Partner with the Property Manager or Assistant Property Manager to schedule and delegate work to office staff and hold regular check‑ins.
• Maintain thorough product knowledge of the property, competition, and local market conditions.
• Plan and execute a monthly marketing calendar that includes resident events, housing fairs, digital advertising, and outreach marketing.
• Oversee outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Build relationships with current residents and create a sense of community for both residents and prospects.
• Manage and oversee property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Explore partnerships with local businesses and organizations to expand the property’s reach.
• Assist in leading the annual unit turnover process and execute move‑in/move‑out procedures.
• Participate in property performance calls to discuss leasing progress and articulate leasing metrics, roadblocks, and other information.
• Ensure accurate documentation and execution of leases within the property management system; complete audits as required.
• Support roommate mediations and provide conflict resolutions in line with company policies.
• Manage all resident placement activity, including unit assignments, roommate matching, transfers, and reassignments.

Requirements

• Bachelor’s degree in sales, marketing, business administration, or a related field preferred.
• Two or more years of experience in customer service, sales, or retail.
• One or more years of progressive experience in student housing preferred.
• Pass a criminal background check.
• Availability after hours to support on‑call emergencies throughout the year as needed.
• Minimal travel required, limited to occasional company events.
• Position is fully in‑office and requires daily onsite presence.
• Not eligible for Visa sponsorship.

Knowledge, Skills, & Abilities

• Understanding of property management standards, Fair Housing laws, Tenant/Landlord rights, and general real estate principles.
• Ability to create conversation and build rapport quickly with new people.
• Self‑motivated, goal‑oriented, and able to excel in a team environment.
• Exceptional written and verbal communication skills.
• Proficiency with social media platforms (Instagram, Facebook, TikTok) and awareness of platform‑specific trends.
• Ability to recommend innovative solutions and continuously improve processes.
• Experience with Entrata software preferred.

Benefits & Perks

• Medical, Dental, & Vision insurance for employees and their families.
• Vacation and sick time plus 12 paid holidays.
• 401(k) with company matching.
• On‑the‑job training and career development.
• Paid parental leave.

Pay

The compensation range for this position is $41,500 – $52,000 plus commission potential. Final offers will consider education, skills, experience, and location.

Schedule

Full‑time, standard schedule Monday – Friday, 8:30 am – 5:00 pm. Nights or weekends may be required occasionally based on business needs.