Leasing and Marketing Manager

About the Role

Tailwind Group, a leading owner and manager of off-campus student housing, is hiring a Leasing & Marketing Manager due to an internal promotion. This role is responsible for coordinating and executing the sales and marketing strategy at The Landing College Station, a 546-unit student housing community in College Station, Texas. The successful candidate will build relationships with residents and prospects, execute a monthly marketing calendar, and develop and motivate leasing team members to meet or exceed leasing and occupancy goals.

Responsibilities

• Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members.
• Maintain exceptional curb appeal and monitor the tour path and model unit.
• Lead the leasing team to achieve budgeted occupancy and pre-leasing milestones.
• Act as the lead salesperson, giving memorable tours and converting prospects through personalized follow-up.
• Hire, train, and develop leasing team members on sales techniques and marketing knowledge.
• Partner with property management to schedule and delegate work, ensuring leasing-related tasks are complete.
• Plan and execute a monthly marketing calendar, including resident events, housing fairs, and digital advertising.
• Oversee outreach marketing efforts, customer appreciation events, and social media management.
• Build relationships with residents and create a sense of community.
• Explore partnership opportunities with local businesses and organizations.
• Assist in leading the annual unit turnover process and move-in/move-out procedures.
• Participate in property performance calls and ensure accurate lease documentation.
• Support roommate mediations and conflict resolutions in line with company policies.
• Manage resident placement activities, including unit assignments and transfers.

Requirements

• Bachelor’s degree in sales, marketing, business administration, or related field preferred.
• Two or more years of experience in customer service, sales, or retail.
• One or more years of experience in student housing preferred.
• Knowledge of property management standards, including Fair Housing laws and Tenant/Landlord rights.
• Ability to build rapport quickly and work in a team environment.
• Exceptional written and verbal communication skills.
• Proficiency in social media platforms (Instagram, Facebook, TikTok) and understanding of trends.
• Experience with Entrata software preferred.
• Ability to pass a criminal background check.
• Availability to work extended hours during turnover and support on-call emergencies.
• Minimal travel required; fully in-office role.

Qualifications

• Self-motivated and goal-oriented.
• Creative problem-solving and process improvement skills.
• Ability to work in a fast-paced, team-oriented environment.

Pay

The compensation range for this position is $44,000 - $50,000 plus commission potential.

Schedule

Standard schedule: Monday - Friday, 8:30am to 5:00pm. Nights or weekends may be required based on business needs.

Benefits

• Medical, Dental, & Vision Insurance for employees and their families.
• Vacation and Sick Time + 12 Paid Holidays.
• 401(k) with company matching.
• On-the-job training and career development.
• Paid Parental Leave.

For more information about our core values and mission, visit: http://thetailwindgroup.com.