Leasing and Marketing Manager

Responsibilities

• Community Outreach & Lead Generation (80%)
  • Conduct door-to-door outreach and grassroots marketing campaigns
  • Build relationships with local residents, businesses, employers, community organizations, and referral sources
  • Develop partnerships with governmental agencies, municipalities, housing authorities, nonprofits, and civic leaders
  • Serve as the property's Brand Ambassador throughout the market
  • Identify and execute innovative marketing initiatives tailored to each community
  • Plan, organize, and host resident and prospect events
  • Attend community functions, networking events, and local meetings
  • Generate awareness through guerrilla marketing strategies and face-to-face relationship building
  • Create referral networks to drive consistent prospect traffic
  • Visit and evaluate competing apartment communities to assess market positioning and pricing
  • Utilize social media, digital advertising, outreach programs, and local media opportunities
  • Maintain a visible presence throughout the community every day
  • Create excitement and urgency around leasing opportunities
• Leasing Administration & Occupancy Management (20%)
  • Conduct professional apartment tours
  • Follow up with prospects through phone, email, and text communication
  • Aid applicants through the qualification and approval process
  • Collect and verify required documentation
  • Process rental applications and maintain compliance requirements
  • Maintain prospect and leasing records within company systems
  • Monitor leasing goals and occupancy performance
  • Assist with move-in coordination and resident onboarding
  • Prepare marketing reports and leasing activity updates
  • Recommend adjustments to marketing strategies based on results and market conditions

Qualifications

• Minimum 2 years of leasing, sales, marketing, hospitality, recruiting, retail sales, or related customer-facing experience
• Proven ability to generate leads and close sales
• Excellent communication and relationship-building skills
• Comfortable working independently with minimal supervision
• Strong organizational and time management abilities
• Valid driver's license and reliable transportation
• Proficiency with Microsoft Office and online marketing platforms

Prior Experience

• Multifamily leasing experience
• New development lease-up experience
• Affordable housing or LIHTC experience
• Event planning and community outreach experience
• Social media marketing experience

The Ideal Candidate

• Has the heart of a salesperson and the mindset of an entrepreneur
• Loves meeting new people and building relationships
• Is energized by achieving ambitious goals
• Enjoys traveling and working in new markets
• Thinks creatively and finds opportunities where others see obstacles
• Can motivate prospects to confidently move forward with a leasing decision
• Is comfortable knocking on doors, attending events, and engaging with the community every day
• Maintains a positive attitude in fast-paced environments
• Takes ownership of results and celebrates success

Physical Requirements

• Frequent walking, standing, and driving
• Ability to work outdoors for extended periods during community outreach efforts
• Ability to transport marketing materials and event supplies as needed
• Ability to travel extensively throughout the assigned region