Marketing Manager, Multifamily Property Marketing

About the role

The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.

Responsibilities

• Support the Regional Marketing Director with the creation of marketing plans and strategies, including providing market research, advertising costs and demographic profiles
• Manage the development of creative marketing materials and collateral for on-site team members, including coordination of direct mailers, outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations) and implementation of signage to generate traffic
• Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement mediums to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand
• Develop competitive messaging for property websites
• Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective
• Conduct audits on various media and technology performance areas
• Acquire contracts from national media vendors and stay abreast of their products
• Support Regional Marketing Director in the education of regional team members on use of new innovations and marketing partnerships
• Analyze property demographics and develop marketing campaigns to attract those demographics for student, senior, affordable, garden, urban and more
• Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures
• Attend client meetings on behalf of Regional Marketing Director
• Participate in interdisciplinary meetings on behalf of the Regional Marketing Director
• Support new property marketing transitions
• Work with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained
• Support Regional Marketing Director in updating the marketing toolbox with new deliverable templates
• Other functions as assigned

Qualifications

• Bachelor's Degree required
• 5+ years of related multifamily marketing experience
• Extensive copywriting experience and excellent command of the English language required
• Knowledge of Adobe In-Design or the Creative Suites platform helpful
• Positive, energetic, enthusiastic, patient, and ambitious attitude essential
• Strong copywriting, organizational and administrative skills necessary
• Ability to multi-task and meet deadlines while working in a fast-paced environment and be organized
• Will demonstrate a desire to work independently with various departments within the organization
• Adjustable work hours possible to accommodate deadlines in other time zones

Skills

• Knowledge of the Yardi product suite is a plus

Pay

$80,750.00 - $95,000.00

Benefits

Eligible employees may enroll in health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and paid and unpaid time away from work.