Marketing and Communications Specialist

About the role

The Marketing & Communications Specialist plays a key role in advancing the mission of the BoatUS Foundation by planning, creating, and executing integrated marketing and communications campaigns that promote boating safety, clean water stewardship, educational programs, and charitable initiatives.

Responsibilities

• Develop and execute integrated marketing campaigns independently and with external marketing partners to support Foundation programs, grants projects, educational initiatives, events, and fundraising efforts.
• Take ownership of marketing projects from concept through execution, optimization, and reporting, including managing timelines, deliverables, approvals, and follow-up.
• Aid in the promotion of online boating safety courses, clean water initiatives, life jacket programs, and other Foundation priorities.
• Cook up campaign calendars and content schedules across multiple communication channels.
• Support paid and organic digital marketing efforts, including social media advertising and audience targeting.
• Monitor and report campaign performance and recommend optimization strategies.
• Cook up coordination with external vendors, agencies, designers, printers, and advertising partners to ensure projects are delivered on time, on budget, and aligned with Foundation goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4-6 years of experience in marketing, communications, digital marketing, or public relations.
• Excellent written and verbal communication skills.
• Experience managing email marketing campaigns and marketing automation platforms.
• Experience developing content for multiple channels, including social media and web.
• Strong project management and organizational skills.
• Experience using analytics to evaluate campaign performance.
• Experience with web analytics and digital advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, or similar tools.