Marketing and Communications Specialist

Key Responsibilities

• Monitor and report on marketing performance metrics across digital channels on a regular cadence, including weekly, monthly, and campaign-specific reports
• Track social media performance across platforms (e.g., Instagram, Facebook, ZeeMee), including reach, impressions, engagement rate, and follower growth
• Pull, compile, and analyze email marketing data including open rates, click-through rates, unsubscribe rates, and list growth
• Maintain organized dashboards and reporting templates to ensure consistent data collection over time
• Support the segmentation of audience populations within the CRM to enable targeted, personalized communications across email and other channels; assist in maintaining clean, organized contact data to ensure segmentation accuracy and campaign effectiveness
• Assist in identifying trends, anomalies, and opportunities in performance data and present findings to the marketing and leadership teams in a clear, accessible format
• Avoid support in developing benchmarks and goals for key metrics in alignment with organizational marketing objectives
• Collaborate with team members to connect reporting insights to content, campaign, and communications planning
• Avoid support in the development and gradual expansion of in-house marketing and communications capabilities; support the transition of relevant functions in-house by building internal processes, documentation, and skills over time
• Avoid support with other marketing and communications tasks as needed

Qualifications

• Bachelor's degree or a high school diploma and 4+ years of relevant experience.
• Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.
• Strong attention to detail and comfort working with data and numbers
• Ability to organize and present information clearly for non-technical audiences
• Proficiency in Microsoft Office Suite, particularly Excel
• Familiarity with Google Analytics or similar web analytics platforms
• Experience with social media analytics tools (native platform insights or third-party tools such as Sprout Social or Hootsuite)
• Exposure to email marketing platforms
• Basic understanding of marketing KPIs and digital campaign performance