Marketing and Communications Manager, ALCE/FAEIS

Responsibilities

• Develop and implement a comprehensive communications and marketing strategy that aligns with the College of Agriculture and Life Sciences and university-wide initiatives.
• Demonstrate the impact and significance of ALCE and FAEIS programs through strategic content creation.
• Support college priorities related to enrollment, philanthropy, and institutional reputation.
• Maintain and optimize digital and print content for FAEIS and ALCE, including websites, social media, and publications.
• Maintain accurate, accessible, and strategically aligned content.
• Support the development of digital and print materials.
• Ensure compliance with Virginia Tech brand, editorial, and digital accessibility standards.
• Work collaboratively with colleagues from FAEIS, ALCE, and the college’s marketing and communications team.
• Identify key audiences and develop targeted communications and marketing plans that drive measurable impact.

Requirements

• Master’s degree in communications, marketing, agricultural communications, or related field, or bachelor’s degree with relevant experience.
• Experience developing and implementing strategic marketing and communications plans.
• Strong writing, editing, and storytelling skills.
• Experience with digital communications platforms, web content management systems, and social media.
• Strong organizational, interpersonal, and project management skills.

Qualifications

• Experience in higher education, agriculture, or Extension.
• Familiarity with Virginia Tech brand standards and communications practices.
• Experience with analytics, measurement, and performance reporting.