Marketing and Communication Manager

Key Responsibilities

• Brand Voice and External Presence
• Steward Ross &Yerger's public-facing brand voice across all channels — digital, social media, print, and in-person
• Develop, execute and measure a comprehensive marketing and communications strategy that furthers Ross & Yerger’s position in the marketplace and facilitates internal and external communications
• Set and monitor quality standards for marketing collateral and brand assets, which include but are not limited to:
• Press releases, newsletters, white papers, blog posts
• Photo, video, and graphic assets; digital marketing content for social media
• Sales Enablement
• Champion the Sales Enablement function to foster new client acquisition and growth
• Maintain a close, trust-based working relationship with Producers and Account Executives; serve as a strategic partner
• Oversee the proposal and RFP execution process
• Ensure the quality and strategic positioning of all materials
• Collaborate with producers to translate their expertise and relationships into differentiated pursuit strategies and compelling written materials
• Campaigns and Market Intelligence
• Define channel-specific goals and objectives to ensure our message reaches desired audiences effectively
• Monitor strategic marketing initiatives and campaign performance, and utilize data to inform future decision-making and resource allocation
• Conduct market research to identify new opportunities, audience segments and emerging channels
• Events and Internal Engagement
• Plan and execute an annual events strategy for both external (prospect and client development) and internal audiences
• Exercise creativity with promotional materials and branded “swag” for internal and client-facing events
• Partner across the agency to develop programs and experiences that foster connection, recognition and sense of belonging to strengthen internal team experience
• Manage internal communications touchpoints, including the agency intranet, monthly organizational calendar, digital signage and other engagement vehicles
• Team Leadership
• Lead and develop marketing team by setting direction, removing barriers, and elevating the work of others
• Provide coaching, feedback, and support to help team members grow in their roles and deliver high-quality work
• Prioritize team workload, align resources with agency needs, and ensure projects are completed efficiently

Requirements

• 5-7 years of progressive marketing and brand experience
• Bachelor's degree in business administration, marketing, communications, or a related field
• 3+ years of direct people leadership and proven record of working collaboratively across departments
• Experience in a variety of industries is preferred; insurance or professional services experience is a plus
• Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems (e.g., HubSpot), Canva and content management systems
• Familiarity with social media marketing best practices

Qualifications

• Strong written and verbal communication skills; skilled in editorial judgment, including written and designed content, with attention to detail
• Strong prioritization, organization, and project management skills; able to manage multiple priorities across a collaborative stakeholder environment

Benefits

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Pay

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Schedule

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