Marketing and Communications Manager
Company Overview
Standish provides specialized fund administration services for managers and general partners of private equity funds, including buy‑out, venture capital, real estate, and fund‑of‑funds. We also offer consulting services to help new general partners launch their funds and technology solutions to scale operations for established partners.
About the role
We are seeking a creative, highly organized, and execution‑oriented Marketing & Communications Manager to support and enhance Standish’s marketing and communications. This role ensures consistent messaging and visual identity across client‑ and market‑facing materials, digital channels, events, and internal communications while partnering closely with business development and firm leadership. The manager will translate business priorities into polished, practical marketing deliverables and coordinate a wide range of initiatives, from digital marketing and social media to event marketing, presentation design, employer branding, and internal communications.
Responsibilities
- Marketing Execution & Brand Management
- Maintain consistency of the Standish brand across external and internal communications, client‑facing materials, digital channels, and events.
- Develop creative marketing materials that communicate the firm’s capabilities, differentiators, services, and expertise.
- Coordinate external communications such as firm announcements, press releases, website updates, LinkedIn posts, and event promotion.
- Support internal communications by creating clear, consistent messaging for firm‑wide updates, leadership communications, employee‑facing materials, and recruiting/employer‑branding initiatives.
- Lead relationships with external vendors and creative partners, including graphic designers, photographers, web developers, and marketing agencies.
- Oversee brand collateral, promotional materials, signage, gifts, presentations, banners, logos, and other branded assets.
- Corporate & Business Development Support
- Partner closely with corporate and business development to support corporate initiatives.
- Develop, maintain, and enhance business development materials, including client and prospect decks, presentations, due‑diligence questionnaires, service‑line documentation, and other strategic communications.
- Ensure consistent, accurate, and compelling messaging across all internal and external communications.
- Events Marketing
- Coordinate marketing and communications for internal and external events, conferences, networking events, and internal programs.
- Develop event branding, invitations, attendee communications, signage, presentation materials, photography coordination, and post‑event marketing content.
- Identify opportunities to enhance attendee engagement, maximize event ROI, and strengthen relationships with clients, prospects, and key industry stakeholders.
- Digital Marketing & Content Management
- Manage digital marketing initiatives, including website, email marketing, social media, and other digital communication channels.
- Translate existing substantive content into compelling material that communicates the firm’s investment philosophy, market expertise, service offerings, portfolio company successes, and value proposition.
- Collaborate with external and internal stakeholders to develop case studies, success stories, and marketing content that supports brand‑building objectives.
- Analytics, Reporting & Marketing Operations
- Track key marketing, website, social media, and event engagement metrics and provide periodic reporting to leadership.
- Maintain marketing calendars, project timelines, templates, asset libraries, vendor contacts, and related administrative processes.
- Conduct competitive and market analysis to identify opportunities, trends, and best practices that strengthen the firm’s marketing position.
Minimum Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- 4–8+ years of experience in marketing, communications, or presentation design, preferably within fund administration, financial services, or alternative investment sectors.
- Demonstrated success supporting investor relations and investor communication.
- Strong visual communication and presentation design skills, with the ability to produce polished, cohesive, client‑ready materials.
- Advanced proficiency with marketing tools such as PowerPoint, Canva, Adobe Creative Suite, or similar design tools (a plus).
- Exceptional written, verbal, and presentation skills, with the ability to communicate effectively across all organizational levels.
- Proficiency with CRM systems, marketing automation platforms, and marketing analytics tools.
Preferred Qualifications
- MBA or other advanced degree.
- Experience supporting private equity funds, venture capital, private credit, fund administration, corporate services, or other professional services organizations.