Marketing and Communications Manager

About the role

Become part of OrthoAtlanta, the largest independent physician-owned orthopedic and sports medicine practice in Georgia and contribute to our mission of providing comprehensive orthopedic care. At OrthoAtlanta, you'll be an integral member of a dedicated team of Healthcare Professionals committed to enhancing our patients' quality of life. We offer diverse career paths for talented individuals seeking professional growth and development within a supportive and rewarding work environment where your contributions will make a significant impact.

Responsibilities

• Develop and implement strategic marketing plans that align with business goals, ensuring consistent brand messaging across all channels.
• Maintain up-to-date knowledge of industry trends to identify new opportunities and best practices.
• Lead the production of high-quality, patient-centric content for our website, social media, email campaigns, and digital ads.
• Create compelling patient success stories, videos, blogs, and infographics.
• Organize and promote community events and educational seminars.
• Lead the strategic management of our social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube) to highlight patient successes, provider expertise, and community involvement.
• Engage with our online community to build a loyal following.
• Develop and execute strategic internal and external communications plans.
• Create content to inform employees, advise leadership on key issues, and assist with company events.
• Manage public relations by building relationships with media outlets, journalists, and community leaders.
• Collaborate with leadership to set and track marketing goals, budgets, and KPIs.
• Analyze the performance of all marketing initiatives and report on results.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is preferred.
• Experience: At least 7+ years of relevant experience in marketing, social media management, or communications, with a strong preference for candidates from the healthcare or multi-location organization sectors.

Skills

• Proven track record of driving brand growth and patient engagement.
• Expertise in content marketing, PPC advertising, and social media platforms.
• Experience in healthcare marketing and a solid understanding of HIPAA compliance regulations.
• Exceptional written and verbal communication skills, with the ability to tailor your voice for different audiences.
• Proficiency with Microsoft Office Suite, social media tools, Google Suite, Adobe Creative Suite, and web content management systems.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.