Marketing and Communications Manager

Position Summary

The Marketing and Communications Manager will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging, and achieve effective and proactive media coverage in support of key business goals with a focus on supporting the Texas offices and the Restructuring & Special Situations Practice.

Key Responsibilities

• Works hand in hand with the Chief Communications Officer, the Texas Marketing and Business Development Manager, the Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives and aligns with global practice objectives
• Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, events, multimedia, other targeted efforts
• Creates and repurposes content for external communications on various platforms
• Writes press releases, internal communications and other media collateral as needed
• Plans, researches, monitors, writes, and executes awards submissions and nominations, internal and external thought leadership events and social media contributions
• Understands how to identify opportunities on a variety of external PR channels and fully utilize these channels to achieve goals
• Consistently seeks out new opportunities to place attorneys/stories in client-facing media
• Provides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for handouts, the firm’s Intranet, presentations, white papers, etc.
• Collaborates with marketing and other business professionals throughout the firm across functions and teams

Qualifications

• A self-starter and team player, able to accept direction, yet work independently
• Excellent prioritization and time management skills
• Candidates must have outstanding communication skills, both written and oral, and be able to communicate effectively with attorneys and professionals at all levels
• Flexibility and adaptability in a fast-paced work environment
• Strong client-first work ethic
• Must be attentive to detail, work well under pressure, and have the ability to manage simultaneous and tight deadlines
• Tech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AIP
• Preferred candidates will have excellent writing/copyediting skills, including specialized experience in business and/or legal writing
• Advanced knowledge and familiarity with The AP Style Guide, as well as the rules of English grammar and style are required

Education & Prior Experience

• Bachelor’s degree required
• Ideal candidate will have 7-10 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist
• Track record of successful media placements designed to build thought leadership
• Writing portfolio that demonstrates experience translating complex topics into compelling copy
• Strong understanding of the news media and existing media relationships
• Well-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions
• Adept at utilizing Cision or other PR Databases
• Experience in leveraging social media channels to achieve maximum exposure
• High level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
• Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube
• Proficiency with using AI for writing and research tasks