Marketing and Communications Manager

Position Summary

The Marketing and Communications Manager will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging, and achieve effective and proactive media coverage in support of key business goals with a focus on supporting the Texas offices and the Restructuring & Special Situations Practice.

Key Responsibilities

• Works hand in hand with the Chief Communications Officer, the Texas Marketing and Business Development Manager, the Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives and aligns with global practice objectives.
• Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, events, multimedia, other targeted efforts.
• Creates and repurposes content for external communications on various platforms.
• Writes press releases, internal communications and other media collateral as needed.
• Plans, researches, monitors, writes, and executes awards submissions and nominations, internal and external thought leadership events and social media contributions.
• Understands how to identify opportunities on a variety of external PR channels and fully utilize these channels to achieve goals.
• Consistently seeks out new opportunities to place attorneys/stories in client-facing media.
• Provides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for handouts, the firm’s Intranet, presentations, white papers, etc.
• Collaborates with attorneys and marketing business staff to develop office and practice-specific marketing plans and provides research on any relevant community relations opportunities (as requested by attorneys).
• Coordinates with attorneys and marketing business staff to develop office and practice-specific marketing plans and provides research on any relevant community relations opportunities (as requested by attorneys).
• Manages the community relations list.
• Provides media relations support, including pitching and monitoring interviews and prepping attorneys with talking points.
• Supports social media efforts including drafting targeted posts and assisting with attorney training.
• Focuses on media outreach and press releases for lateral hires throughout the state of Texas.
• Collaborates with marketing and other business professionals throughout the firm across functions and teams.

Qualifications

• A self-starter and team player, able to accept direction, yet work independently.
• Excellent prioritization and time management skills.
• Candidates must have outstanding communication skills, both written and oral, and be able to communicate effectively with attorneys and professionals at all levels.
• Flexibility and adaptability in a fast-paced work environment.
• Strong client-first work ethic.
• Must be attentive to detail, work well under pressure, and have the ability to manage simultaneous and tight deadlines.
• Tech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AIP.
• Preferred candidates will have excellent writing/copyediting skills, including specialized experience in business and/or legal writing.
• Advanced knowledge and familiarity with The AP Style Guide, as well as the rules of English grammar and style are required.
• Bachelor’s degree required.
• Ideal candidate will have 7-10 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist.
• Track record of successful media placements designed to build thought leadership.
• Writing portfolio that demonstrates experience translating complex topics into compelling copy.
• Strong understanding of the news media and existing media relationships.
• Well-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions.
• Adept at utilizing Cision or other PR Databases.
• Experience in leveraging social media channels to achieve maximum exposure.
• High level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required.
• Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube.
• Proficiency with using AI for writing and research tasks.

Benefits

We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.