Marketing Analytics Manager

There’s a place for you at Capital Electric. A career here is more than a job—you’re investing in a brighter, more sustainable future and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors across Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina, and Georgia. As part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates globally, we provide a supportive culture, great benefits, and exciting opportunities to grow your career.

About the role

We are seeking a strategic and analytical Marketing Analytics Manager to transform complex data from marketing, sales, and operational systems into meaningful insights that improve decision-making and business outcomes. This role will evaluate customer trends, purchasing behaviors, demand forecasts, campaign effectiveness, sales pipeline performance, and lost-order activity to identify opportunities for growth and operational improvement. Working cross-functionally across Marketing, Sales, Digital, Pricing, Operations, and Category Management, you will help translate data into strategies that enhance customer value and drive profitable growth.

Responsibilities

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share, and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner closely with Operations, Sales, and Supply Chain teams to leverage customer, product, and inventory insights that maximize marketing campaign effectiveness, improve targeting and segmentation, align promotions with inventory availability, and drive revenue growth.

Requirements

• 5-8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP system reporting, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration, or a related field.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Benefits

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our employee resource groups (ERGs) help you make connections and feel supported.

Pay

$100,000 - $130,000 with bonus potential