Marketing Analytics Contractor

About the role

The Marketing Analytics Contractor will support marketing analytics re-baselining initiatives by aligning metric definitions, validating performance data across marketing platforms, and reconciling metrics between legacy and newly implemented applications spanning email, SMS, and web analytics.

Responsibilities

• Execute dual-tracked testing between Marketo and Adobe Journey Optimizer (AJO)
• Validate measurements during the transition from Google Analytics to Adobe Analytics
• Develop reporting and dashboards to identify discrepancies, monitor performance, and ensure consistent, reliable reporting
• Communicate findings and recommendations to the Direct Marketing and Analytics teams

Requirements

• Define, align, and document marketing metric definitions across Marketo, Google Analytics, Adobe Journey Optimizer (AJO), Adobe Analytics, and other marketing platforms
• Audit and document email, SMS, and digital channel tracking methodologies, including channel-grouping and attribution logic
• Compare and reconcile performance metrics across legacy and newly implemented marketing applications, with a focus on email, SMS, web, and other digital marketing channels
• Analyze and validate web analytics data during the transition from Google Analytics to Adobe Analytics, identify differences in tracking and reporting methodologies, and recommend strategies to resolve discrepancies
• Develop and maintain reconciliation dashboards and reporting tools that normalize metrics across platforms and provide stakeholders with a consistent view of marketing performance
• Leverage existing Power BI dashboards, reports, and data assets to analyze performance trends, investigate anomalies, and identify measurement or data-quality issues
• Design and build dashboards, scorecards, and analytical reports that provide visibility into testing outcomes, platform migration progress, data reconciliation, and overall marketing performance
• Identify data-quality issues, tracking gaps, attribution discrepancies, and reporting inconsistencies
• Partner with internal teams to conduct root-cause analysis and recommend corrective actions
• Translate analytical findings into clear insights and recommendations, and present results to Direct Marketing, Analytics, and other key stakeholders
• Collaborate with cross-functional teams across Marketing, Analytics, Technology, and Data to establish and maintain accurate tracking, reporting, attribution, and measurement frameworks

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Information Systems, Data Science, or a related field
• 7+ years of experience in marketing analytics, digital analytics, business intelligence, data analysis, or related fields
• Hands-on experience with marketing automation and customer engagement platforms such as Marketo and Adobe Journey Optimizer (AJO)
• Strong understanding of email, SMS, web, and digital marketing performance metrics and measurement frameworks
• Experience supporting marketing technology migrations, platform transitions, or large-scale analytics transformation initiatives
• Demonstrated experience comparing, reconciling, and validating data across multiple marketing and analytics systems
• Hands-on experience with web analytics platforms including Google Analytics and Adobe Analytics, with a strong understanding of tracking methodologies and metric definitions
• Advanced proficiency in Power BI, including dashboard development, data modeling, data visualization, and performance reporting
• Strong SQL skills with the ability to query, validate, reconcile, and analyze large datasets from multiple sources
• Advanced Microsoft Excel skills, including data analysis, pivot tables, lookups, reconciliation, and reporting
• Experience designing and executing data validation, QA testing, and measurement audits to identify reporting discrepancies and ensure data integrity
• Strong analytical and critical thinking skills with exceptional attention to detail and a commitment to data accuracy
• Ability to translate complex analytical findings into clear, actionable insights and recommendations for business stakeholders
• Strong presentation and communication skills with experience delivering findings to marketing, analytics, and cross-functional teams
• Self-starter with the ability to work independently, manage multiple priorities, and thrive in a fast-paced environment

Skills

• Marketing Analytics
• Data Analysis
• Web Analytics
• Power BI
• SQL
• Microsoft Excel
• Data Validation
• QA Testing
• Measurement Audits
• Reporting
• Communication

Benefits

• Flexible schedule
• Competitive compensation package
• Professional development opportunities
• Health and wellness programs
• Employee discounts
• Work-life balance

Pay

• $80,000 - $100,000 annually

Schedule

• Full-time