Marketing Analyst/Coordinator

Responsibilities

• Build compelling product storytelling and merchandising frameworks
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond
• Develop and oversee execution of digital merchandising strategies supporting key drive period moments
• Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
• Align loyalty and membership programs across lines of business
• Bundle and attach campaigns
• Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)
• Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
• Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
• Enhance category pages and product groupings to improve discoverability and conversion rates.
• Execute On site search, SEO and personalization best practices
• Monitor and report on KPIs Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and customer shopping behaviors.
• Support executive reporting and performance awareness
• Utilize data on promotional lift vs operational difficulties to drive efficiencies
• Drive alignment on project priorities, timelines, risks and dependencies
• Lead recurring cross-functional meetings, QA reviews and launch readiness reviews