Marketing Analyst [AQ-12370]

About the role

As an Aquent talent, you will play a pivotal role in a dynamic environment, contributing directly to the strategic financial planning that drives marketing success for a world-class organization. You will combine strategic planning, financial rigor, and cross-functional leadership to ensure every marketing investment creates maximum customer and business impact. This is an opportunity to influence senior leadership decisions and contribute directly to the long-term marketing strategy of a globally recognized technology leader.

Responsibilities

• Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives.
• Develop investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer value.
• Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities.
• Conduct audience research and sizing to help inform campaign targeting and investment.
• Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities.
• Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions.
• Drive annual planning, quarterly business reviews, and cross-functional operating rhythms.
• Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology.

Requirements

• Bachelor’s degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field.
• 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics.
• Experience managing complex budgets, forecasting, and investment planning.
• Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools.
• Experience synthesizing large datasets into executive-level insights and recommendations.
• Excellent communication and cross-functional collaboration skills.

Nice-to-Have Qualifications

• Experience developing marketing investment strategies across digital and offline channels.
• Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value.
• Demonstrated ability to influence senior leaders through data-driven storytelling.
• Experience improving operational processes and building scalable planning frameworks.
• Comfortable navigating ambiguity while managing multiple priorities in a fast-paced environment.
• Passion for combining analytical rigor with strategic thinking to solve complex business challenges.

Benefits

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.

About the Client

Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.