Marketer for Senior Living

About the role

We are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors. We are looking for a strong leader that is ready to collaborate with an established team to grow the census!

Responsibilities

• Responsible for the internal and external marketing of the community
• Works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent
• Identify new strategies to increase visits to the community
• Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and sales into an assisted living community
• Communicate (daily) to the Executive Director and Director of Sales of the community regarding sales appointments and/or leads
• Achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-schedule appointments that can impact sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Understand competitors in the market and points of difference in our community

Qualifications

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills
• Self-starting, focused, goal-oriented
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)
• Driver's License (Required)

Skills

• Ability to achieve and exceed census goals

Travel

• Travel 75% (Required) – local travel to networking events, referral sources, and assessments

Schedule

Job allows for some flexibility in hours – not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off