Market Sales Rep II

Job Purpose and Overview

The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on both expanding existing accounts and generating new business, while actively promoting Dawn’s full portfolio of products, services, and digital tools, including online ordering and payment platforms.

Work Environment & Travel Requirements

• Remote position with regular field-travel, including occasional overnights
• Travel to the Atlanta Distribution Center for quarterly sales meetings
• Supports the Birmingham-ATL territory, covering approximately a 150-mile span

What Will You Do?

• Customer Relationships, Development, & Sales Growth
• Build and maintain strong, consultative relationships with bakery customers
• Drive profitable sales growth by prospecting new accounts, expanding existing relationships, and minimizing lost business
• Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs
• Promote and represent the full Dawn value proposition, including products, services, and digital tools
• Sales Selling & Account Management
• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models
• Understand and communicate Dawn’s credit policies and payment terms to customers
• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities
• Technology & Digital Engagement
• Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement
• Document sales activities and manage your pipeline using Salesforce CRM
• Educate customers on digital tools, including Dawn’s payment portal
• Collaboration & Operational Support
• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment
• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses
• Continuous Learning & Company Culture
• Participate in training and experiential learning to enhance product knowledge and sales capabilities
• Apply learning in customer interactions to drive results
• Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence
• Other duties as assigned

What Does It Take?

• A High School Diploma or General Education Degree (GED)
• A Bachelor's Degree in Business, Sales, Marketing, Culinary Arts, or a similar focus is preferred
• A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development
• Consultative sales experience with B2B foodservice or similar distribution models
• Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred
• Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment
• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach
• An analytical mindset with the ability to calculate sales margins and assess profitability
• Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes
• Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base

Physical Demands & Work Environment

• The normal work setting for this role is remote with regular field travel
• Required to use motor coordination with arm, hand, finger, and leg dexterity
• Required to exert physical effort in handling objects 25 pounds

About Our Benefits

• Dawn is proud to employ the top talent in the baking industry, and we reward our people with comprehensive health and well-being coverage, competitive compensation packages, and award-winning benefit offerings.
• We also help protect your future financial health with a generous 401(k) matching program that provides additional retirement funds and many tools and resources on financial wellness.
• Dawn encourages professional growth through tuition assistance and educational programs, and we are always searching for ways to improve our industry-leading services and benefits.

Compensation

• The base salary for this position is $61,100-$101,830 with incentive eligibility

Equal Opportunity Employer

• All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.