Market Sales Rep II

Job Purpose and Overview

The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions.

Customer Relationships, Development, & Sales Growth

• Build and maintain strong, consultative relationships with bakery customers.
• Develop new business opportunities and expand territory coverage through strategic prospecting, new customer acquisition, and market expansion initiatives.
• Drive profitable sales growth by strengthening existing customer relationships and minimizing lost business.
• Heavy focus on driving new business development to constantly gain new customers.
• Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs.
• Promote and represent the full Dawn value proposition, including products, services, and digital tools.

Sales Selling & Account Management

• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models.
• Understand and communicate Dawn’s credit policies and payment terms to customers.
• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.

Technology & Digital Engagement

• Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement.
• Document sales activities and manage your pipeline using Salesforce CRM.
• Educate customers on digital tools, including Dawn’s payment portal.

Collaboration & Operational Support

• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment.
• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.

Continuous Learning & Company Culture

• Participate in training and experiential learning to enhance product knowledge and sales capabilities.
• Apply learning in customer interactions to drive results.
• Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence.

Qualifications

• A High School Diploma or General Education Degree (GED) is required.
• A Bachelor's Degree in Business, Sales, Marketing, and/or Culinary Arts is preferred.
• A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development.
• Consultative sales experience with B2B foodservice or similar distribution models.
• Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred.
• Will accept experience with similar products or industries.
• Must be comfortable working within a commissioned and/or performance-driven pay structure.
• Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment.
• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach.
• An analytical mindset with the ability to calculate sales margins and assess profitability.
• A results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes.
• Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The normal work environment for this role is remote with field travel. Required to use motor coordination with arm, hand, finger, and leg dexterity. Required to exert physical effort in handling objects 25 pounds.

About Our Benefits

Dawn is proud to employ the top talent in the baking industry, and we reward our people with comprehensive health and well-being coverage, competitive compensation packages, and award-winning benefit offerings. We also help protect your future financial health with a generous 401(k) matching program that provides additional retirement funds and many tools and resources on financial wellness. Dawn encourages professional growth through tuition assistance and educational programs, and we are always searching for ways to improve our industry-leading services and benefits.

Compensation

The base salary range for this position is $61,100-$101,830 with incentive eligibility.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.